In April and May of 2015 there were a ton of changes in SEO, online advertising, analytics and content publishing. In this video, John Lincoln provides insight on these Internet marketing industry updates. Video Internet Marketing News in April and May 2015 Webmaster tools new search analytics report Change of address tool for subdomains Chrome 42…
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Over the last couple days, rankings have been shifting all over the place. Why? We are not 100% sure. Many people are speculating that it is from the Google mobile update, however, others believe it has to do with a core Google algorithm update or potentially Google testing the new Twitter integration they are rolling…
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I love conversion rate optimization, because once the SEO traffic is there, without CRO, it does nothing. This last week we made some conversion rate updates to a client’s website. The result, an increase in conversion rates of 64% and revenue of 56%. Let me explain. We added a global button It is important to…
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Multiple Views Each Google Analytics property should have, at the very least, 3 different views: All traffic, Filtered Traffic, and Testing. All traffic should be untouched – and should retrieve all data that comes into the site with no filtration process. Filtered Traffic should exclude the IPs of your home, office, company, support team, website…
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Pinterest is the fastest growing social networking site in history to reach 10 million unique monthly visitors and remains one of the top websites to generate referral traffic. With 28 percent of all adults online using Pinterest, it’s only natural for other social platforms to try to harness the success of Pinterest-like features, which is…
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