I’ve seen the idea that SEO and content marketing are at odds, or that one replaces the other, many times. Today I’d like to explain why SEO and content marketing intersect in many critical ways. I’m doing this because you can really only catapult your website to the top of the list if you understand…
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If you want your message to be heard and understood by the right people, it is critical to build your status as a digital influencer. These are the people who connect huge groups of people and create trends. This is something akin to what, according to Malcolm Gladwell in “The Tipping Point,” “connectors” do; they…
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Researchers agree that email is the most effective source of good leads and one of the best ways to get new customers. You need to collect more email addresses: simple. The easiest and fastest way to do this is with smart use of pop-ups. Type of pop-ups There’s more than one option when it comes…
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eBook by John Lincoln – As seen on Inc. Magazine, Crunch Base, Search Engine Land and More! The highly anticipated ebook, Digital Influencer: A Guide to Achieving Influencer Status Online, is officially available on Amazon. Proceeds from the first 1,000 copies sold will be donated to cancer research. This proven method will teach you to become…
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Meta Descriptions for SEO – Video Blog Meta descriptions are very important for SEO. While they are not a ranking factor, they do play a big role in click through rate. Meta descriptions are about 155 characters ideally and go in the head section of your HTML. The main goal, is to get users to…
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