This week: more updates are coming, Google uses “a bunch” of algorithms to check for duplicate content, and wait until you hear how many links in the search results use HTTPS.
Here’s what happened this week in SEO.
Google: Links to Images Are Different Than Links to Sites
Yes, Google treats links to images differently than it treats links to sites.
This week on Twitter, someone asked John Mueller the following question: “Would a backlink to a jpg URL have the same impact in the algorithm as a static URL?”
— John Mueller (@JohnMu) October 27, 2016
Mueller replied as follows: “A link to an image file vs to a web page? One has textual content, the other one doesn’t? Seems pretty different :)”
That doesn’t seem terribly helpful at face value, but it’s important to know that the Google bot won’t treat the two types of links the same way.
Moz: 40% of Google’s Top Search Results Use the Secure HTTPS Protocol
More of the top search results use HTTPS as opposed to the HTTP protocol. That’s according to a recent report by Moz.
Today, a full 40% of search results use the HTTPS protocol.
In January, the percentage of top search results that used HTTPS stood at just 25%. It was 30% in July.
According to Google, though, there’s been no recent ranking boost given to sites that use the secure protocol. Apparently, more sites that already rank well have opted to use HTTPS instead of HTTP.
Google Will Launch Many New Updates Towards the End of the Quarter
Have you had enough of Google changes this year? Too bad, more are coming.
That’s according to John Mueller, who recently announced that the Big Google will roll out more algorithm updates as the close of the quarter.
Here’s exactly what he said: “Towards the end of the quarter is usually a time where I see a lot of Google teams say, oh we always wanted to launch this so therefore will try to launch it at least by the end of the quarter so with that we can say we be completed at this quarter. And you’ll see a lot of different things launching during during a time like that.”
Google: Search Console AMP Filter Only Shows Top Stories
If you read this space regularly, you might have heard recently that Google is bringing AMP results to the organic mobile search results and not just displaying them in the top-level carousel.
According to John Mueller, “the AMP filter’s currently for Top Stories; check your URL patterns for the full picture.”
Hopefully, that will change in the near future.
Google Uses a “Bunch” of Algorithms to Check for Duplicate Content
If you’re under the impression that you know how Google detects duplicate content so that you can copy and paste someone else’s material in such a way that you’ll get away with it, think again.
According to John Mueller, Google uses “a bunch” of algorithms to check for duplicate content. So even if you think you might have one of them beat, there are plenty of others.
Here’s what Mueller said during a Google+ hangout recently: “In practice, we have a bunch of algorithms that try to recognize the original source of the content and to boost at accordingly in the search results. So it’s not just a matter of like this is a popular site and copied your content but we we do try to find the original source. But there is no automated way for you to say this is my content because the other people could just as well say oh this is my content too. And someone might be out there who has like a really fast system to recognize content on the web and picks it up first and shows it to Google says this is my content.”
Bottom line: don’t try to fool Google with plagiarized content. It’s not going to work.