If you’re using Instagram to boost your brand online, then you’re always on the lookout for more qualified followers. The more people who see your images, the better your chances for engagement. That, in turn, results in a better payoff for your promotional efforts. Fortunately, there is no shortage of tools available to help you…
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Should Twitter Periscope Be Part of Your Social Media Strategy?
Twitter has long been considered an essential component to an effective online marketing strategy. So, when the company purchased Periscope in March, savvy marketers immediately began asking themselves if they should use Periscope as part of their social media strategy. The answer is, in a nutshell, yes. However, there are some caveats. What is Periscope?…
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How to Achieve a Lasting Competitive Advantage
Differentiating yourself in a crowded marketplace is the ultimate goal of every business owner, but it’s not something that can be accomplished all at once and then left behind. Like many business processes, it’s an ever-evolving goal that has to be constantly reassessed to suit the current demands of the marketplace. That said, there are…
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Analyzing Reputation.com New Lead Generation Form for CRO
Competitive analysis is in the heart of online marketing. So when I saw Reputation.com advertising on our brand name Ignite Visibility (thanks by the way guys, I’ll take it as a compliment :)), I had to take a look at what they were doing. In this post, we will walk through a very cool new…
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5 PPC Company Strategy Points to Bring up in Your Next Meeting
If you’ve outsourced your PPC strategy then you should be certain that the company you hired is practicing all the latest tactics to maximize your return on investment (ROI). If you haven’t questioned your PPC company in a while, then now is a great time to start asking questions about how the company is contributing…
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