This week: AMP results in U.S. Google News more than doubles, Google adds a “Preview” button in its Structured Data Testing Tool, and a couple of folks at Google have a pet peeve.
Here’s what happened this week in SEO.
Google: We’re Trying to Launch Our Algorithms Globally From Now On
This past week on Twitter, someone asked Gary Illyes how far behind some markets are in terms of algorithm updates.
nowadays we're working hard launching everywhere at once
— Gary Illyes ᕕ( ᐛ )ᕗ (@methode) January 26, 2017
Here’s how he responded: “Nowadays, we’re working hard launching everywhere at once.”
Google AMP Results in Google News More Than Doubles
RankRanger is reporting that AMP results are showing up in U.S. Google News about 70% of the time. In fact, results “more than doubled” in late January.
The company first saw the spike between January 26th and 29th, when AMP results soared past the usual 30% mark. On the 29th, AMP results hit the 70% mark in the U.S.
Globally, the results are still impressive, with AMP results making up about half of worldwide news results.
Google: No Plans to Dump the “Site” Command
Now that the “link” operator has been removed, some SEOs are concerned that Google will eliminate the “site” command as well. That’s not going to happen.
The “site” command is used by many digital strategists to determine if Google has indexed their site and, if so, how many pages in the site are indexed.
According to Gary Illyes, the Big G has “no such plans” to take away the site command.
Google Adds “Preview” Button to Structured Data Testing Tool
For example, the button appears for the NewsArticle data type but not the VideoObject data type.
Clicking on the “Preview” button, unsurprisingly, gives you an image of what the structured data looks like in Google search results.
Hopefully, Google will eventually extend the Preview feature to all data types.
Bigwigs at Google Don’t Like the “More” Button to Expand Content
Did you ever visit a news site, start reading an article, and find that you have to click a “More” button to finish reading the rest of the article?
If you don’t like that, then you’re not alone. Googlers John Mueller and Gary Illyes don’t like it, either.
According to Mueller: “It’s not an interstitial, but oh how I hate those. WHY WHY WHY would a site want to hide their content?”
And Gary Illyes had this to say about the button: “I’ve never understood the rationale behind that. Is it generating more money? Or why are people doing that?”