This week: Google dominates the mobile search engine market, YouTube gives a new gift to some channel owners, and AdSense publishers have more control over what kinds of ads they run on their sites.
Here’s what happened this week in digital marketing.
You Can Now Add Animated GIFs to Facebook Ads
Looking to add the perfect reaction GIF to your next Facebook ad? You can do that now.
As you might already know, when creating your Facebook ad, you have the option to include a single image, a single video, or a slideshow with the ad. Recently, though, Facebook added a note above the “Single Video” option informing advertisers that they could add animated GIFs to their ads.
The use of an animated GIF might be an excellent way to reach the BuzzFeed crowd with a Facebook advertisement.
Report: Google Controls 95% of Mobile Search Query Volume
Google continues to dominate the search engine market, especially when it comes to mobile search.
According to a report from StatCounter, Google owns about 95 percent of all mobile search queries. That’s on a global basis.
Although some people are critical of StatCounter’s numbers, there’s no doubt that Google rules when it comes to mobile search.
YouTube Channel Owners With 10,000 Subscribers Can Get Live Streaming and Super Chat
YouTube is opening up its live-streaming feature to channel owners with 10,000 subscribers and added a “Super Chat” feature that enables publishers to monetize live chat.
According to the announcement from YouTube, live-streamed videos behave just like regular YouTube videos. That is, they’re searchable, listed in video recommendations, and protected from unauthorized use.
In addition to the live-stream feature, YouTube also added a feature allowing channel owners to monetize their live content with Super Chat.
YouTube says that Super Chat “lets any fan watching a live stream stand out from the crowd and get a creator’s attention by purchasing chat messages that are highlighted in bright colors and stay pinned to the top of the chat window for up to five hours.” YouTube also slowed down live chat messaging so that publisher’s don’t receive a couple thousand messages per second.
AdSense Publishers Get More Control Over the Ads That Show on Their Sites
If you’re a website publisher who relies on AdSense for revenue, you now have more control over which types of ads appear on your site.
In an announcement this past Tuesday, Google said that it’s expanding the ability for publishers to opt out of certain types of ad categories. Additionally, Google has increased the number of ad categories from 250 to 470.
Now, instead of just blocking the category “Apparel,” a publisher can block a subcategory such as “Blue Jeans,” “Dresses,” or “Shirts.”