On 10/26/15 Google announced RankBrain, a machine learning artificial intelligence system that helps them serve better search results. Ready to learn about RankBrain and SEO! Let’s do it. Read the ultimate guide to RankBrain (just launched on Ignite Visibility). What is RankBrain? RankBrain is a Google ranking factor as well as an artificial learning machine…
Read More
The Advanced Guide to Twitter Advertising
Do you want to become a Twitter advertising pro and get real value out of the marketing medium? In this Twitter Ads guide, I’ll go over some basics, campaign examples, and how to use the social channel in your current marketing strategy. In less than ten years Twitter has become a social media giant. Today, over 328…
Read More
Google Depreciates AJAX SEO Crawling Scheme, How to Deal with It
Google sent massive shock waves through the SEO community the other day, announcing that it was discontinuing AJAX SEO guidelines! Well, not really. We knew it was coming for months… For those of you who don’t know, AJAX is a client-side script that relays information between a server and database without the need for a…
Read More
How to Maximize Your Organic Reach on Facebook
It’s hardly news anymore, but Facebook organic reach statistics are declining for most businesses. From 2012 to 2015 average organic reach dropped as Facebook limited brand page content; in 2012 organic reach of business pages was only about 16 percent, and now it’s only six percent. And maybe this shouldn’t surprise us given Facebook’s financial…
Read More
The Three Rs of Ignite Visibility: Relationships, Responsiveness, Results
At Ignite Visibility our core philosophy of ethically producing quantifiable results for our clients is the bedrock of everything we do. It informs how we approach our interactions with clients, and it supports each client relationship. These philosophies are embedded in what I have coined the three Rs of Ignite Visibility: Relationships, Responsiveness, Results. Together,…
Read More