Customer journey mapping allows digital businesses to understand the full picture. Learn about goals, personas, triggers, traffic channels, landing pages, funnels and more in this video. Customer Journey Map Video Transcription Hi there, I’m John Lincoln with ignite visibility and today I’m talking about customer journey mapping for your website. This is something that so…
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This week: Snap, Inc. has some new announcements, Amazon launches Instagram for shopping, and wait until you see how much native ad buying has increased in the past year. Here’s what happened this week in digital marketing. Introducing Amazon Spark: Instagram for Shopping! This past week, Amazon announced Spark, a social shopping feed. Spark…
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The use of Personal Assistants as a tool for search is on the rise and represents a new frontier for SEO. In this blog, we discuss why Personal Assistant Search Optimization (PASO) is vital to the success of your company. “Hey Siri, find a great gourmet restaurant near me.” That statement, spoken out loud, is an…
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This week: you have a couple of new retargeting options, Amazon sets a new record, and Google has banned pop-under AdSense ads. Here’s what happened this week in digital marketing. Amazon Set a Record on This Year’s Prime Day Amazon’s biggest sales day ever was this past week. Unsurprisingly, it occurred on Prime Day….
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Want to know where all your sales and leads are REALLY coming from? Google Attribution 360 is your answer. In this post, we tell you how and why. In the past, it was difficult for marketers to know the extent to which each channel contributed to an individual sale. Fortunately, the Information Age is here. Enter…
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