Thinking about Pinterest Shopping Ads? If not, you’re missing out on a big opportunity. In this article, I’ll cover some of the latest shopping features on Pinterest. By the end, you’ll know if Pinterest shopping ads are for you. Why Brands Need to Pay Attention To Pinterest Shopping Ads Pinterest isn’t what you think it is. That…
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Yes, personalized email marketing makes a massive impact on your email marketing success. In this article, I’ll teach you how to personalize your email marketing for the biggest response. What is Personalized Email Marketing? The short version: personalized email marketing is a way to tailor your emails to individual users or groups of groups of…
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If you’re serious about running A/B tests on your Google AdWords campaigns, then you need to take a look at Google Optimize. Why? Because it integrates with both AdWords and Google Analytics. When you put those three tools together, you get a split-testing powerhouse. In this article, I’ll explain how to use Google Optimize to…
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This week: Podcast revenues reach new heights, Instagram adds e-commerce support, and strategists love location targeting. Watch The Video Or Read More Below Here’s what happened this week in digital marketing. Facebook Updates Custom Audience List Requirements If you rely on Custom Audiences in your Facebook marketing, be aware that changes are going into…
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Time for a website redesign? It very well maybe. The problem is, many brands have trouble telling when it’s time for a tweak and when it’s time for a total overhaul. Website Redesign: Watch A Video Or Read More Below In this post, I’ll take you through 9 warning signs that it’s time for…
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