If you can master lead generation, your business will thrive. Yet only 32% of B2B marketers have a documented marketing strategy. In this article, I’ll walk you through the key factors to set up a successful B2B lead generation campaign. What We’ll Cover: Define your target audience Develop a strategy Build an effective website…
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This week: Pandora rolls out a new ad format, Facebook dominated the app market in 2019, and YouTube is introducing another policy change. Here’s what happened this week in digital marketing. Pandora Launches Interactive Audio Ads This past week, Pandora announced that it’s testing interactive audio ads. The ads require listeners to verbally agree…
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When working in a fiercely competitive ecosystem like YouTube, making mistakes is inevitable. And although the Ignite Visibility YouTube channel now sees hundreds of thousands of visitors per month, there was a point where I almost completely destroyed it. In this post, I’ll walk you step-by-step through what I did wrong, the lessons I learned…
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This week: more good news from the recent holiday weekend. Facebook has some new ad reporting features, and wait until you hear about how Reddit grew this past year. Here’s what happened this week in digital marketing. Advertisers Increased Google Shopping Spend By Almost a Third This Cyber Weekend According to a report by Tinuiti,…
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Google Discover may be one of the search giant’s newer features, but it relies on many of the time-tested optimization methods marketers have been using for years. Read on to find out what they are. What We’ll Cover: Optimizing for Google Discover: Create a Google My Business account Use semantics to organize your content Create…
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