Updated 4/15/2021 As technology continues to accelerate, voice search is transforming the way in which users conduct searches online. Google is already making strides in this area, giving marketers a new markup tool to play with— speakable for voice search. In this article, we’ll break down what this speakable does, who it’s for, and why…
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This week: YouTube adds a new feature that could preserve your income stream, Amazon sets yet another record, and a couple of SEO myths get busted. Here’s what happened this week in digital marketing. YouTube Ads Feature to Crop Out Copyrighted Clips A new feature in YouTube Studio makes it possible for you to…
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So you want to go viral? While many brands dream of creating the next big splash in social media, most are resigned to the fact that virality is reserved for celebs and big-name brands. But that isn’t the case, and this article I’ll walk you through what makes a post go viral, and how you…
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How exactly does Enhanced CPC (ECPC) work? By the end of this post, you’ll know all the details … and whether it’s a good way to bid on Google Ads (Adwords) for your business. What We’ll Cover: How It Works for Google Ads Smart Bidding versus manual CPC Review a case study example Is it…
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Updated 3/17/2021 Instagram is still the search engine to watch. With over 1 billion monthly active users and no signs of slowing down, it has long been an essential avenue in any marketing strategy. In this post, I’ll go over how the Explore page works and how to own hashtags that will get you noticed….
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