This week: Twitter has a new ad unit, Google throws cold water on an old SEO trick, and Walmart opens Sponsored Search Ads. Here’s what happened this week in digital marketing. IBM Rolls out Predictive Ad Solution This past week, IBM released its “Advertising Accelerator with Watson.” It’s an online marketing solution that predicts…
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Running ads on Google is one of the staples of modern marketing, and offers multiple ways to reach your audience through the Display and Search networks But to advertise effectively, you have to know which network works best for your goals. In this article, you’ll learn the differences between Google Search Network and Google Display…
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Paul Faust wears a few hats, to say the least. He’s an actor who has been on The Office, a firefighter, an entrepreneur, and a Partner at RingBoost. In this interview with John Lincoln, he discusses advanced tracking, digital marketing and his philosophies on living life to the fullest. Listen to the Podcast: Listen…
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Marketers have been using social media to boost brand awareness, generate leads, and increase conversions for years now. But to get the most out of what these platforms have to offer, you need to steer clear of a few social media faux pas. In this article, I’ll dig into some of the worst offenders and…
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If you want to be great at search engine optimization you need to constantly be reading the latest news. In this post, we showcase 25 SEO news sites and blogs you need to read. 1. SEOBook This website offers tools, strategies and has an excellent blog. https://www.seobook.com/ 2. The Moz Blog This is one of…
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