This week: YouTube has a new metric, Google lets you sell products commission-free, and TikTok will start paying folks to use the platform with its Creator Fund. Here’s what happened this week in digital marketing. Buy on Google Goes Commission-Free Good news if you’re a Google merchant: your margins are about to increase. That’s because…
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“Readers travel fast through this jungle. Your headline should telegraph what you want to say.” What We’ll Cover: 6 Tips for writing effective Facebook ad copy Know your goal Identify your targets Tailor your ad copy Keep the message short Be specific Use A/B testing Great Facebook ad copy examples for all Facebook ad types…
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Picture this—you run a successful ecommerce store, receive plenty of traffic, and regularly send out weekly emails to your customers. You go the whole nine yards and for some reason, they drop out right before completing their purchase. Shopping cart abandonment emails might be just what you need to cover your bases and recapture lost…
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Any ol’ marketer can spend a year’s revenue on paid media only to find out it’s done naught for your brand. How do you keep this from happening? By learning how to measure brand lift from paid media so you can make smarter, more tactical marketing decisions. What We’ll Cover: The objective of brand lift…
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Wanna know how much cash you’re taking to the bank from all YouTube monetization methods? Now, YouTube has a metric for that. Even better: the metric shows you the revenue you’re earning relative to video views. Let’s take a deep dive into the new feature. New YouTube Metric Shows Producers How Much They’re Earning YouTube…
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