Whether you’ve just launched a brand new Facebook account, or you’ve been working on a three-year account with plateauing performance, you might be noticing something concerning: you’re not getting as many conversions as you should. You’ve done all the hard work already – you’ve created your copy, perfected your targeting, and set up your conversion…
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This week: Google Chrome will warn users about insecure forms, Facebook has a new toy for virtual conferences, and wait until you hear how much e-commerce grew in the second quarter. Here’s what happened this week in digital marketing. Facebook Launched Paid Online Events How would you like to hold a virtual conference that generates…
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Be warned: you’re going to lose form conversions if you’re still using the HTTP protocol instead of the secure HTTPS protocol. That’s because Chrome 86 will issue warnings to users if they’re filling out insecure forms. And those warnings will have an impact on whether or not the users complete the forms. Let’s take a…
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Content hubs help silo your content, make prime link magnets, and support a network of related content. Read this article to learn more about the content hub and spoke model for SEO, a powerful content strategy. What We’ll Cover: The Benefits of the Hub and Spoke SEO Model How to Determine and Organize Your Hub…
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If you’re big into content marketing, you’ll love this new tool from Google called Search Console Insights. However, it’s not available to everybody at this time. It’s in beta. In this article, I’ll cover what Google is saying about its new product. It Builds on Top of Search Console As the name implies, Search Console…
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