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Theresa Bass

Theresa Bass is a senior digital PR strategist and earned media expert with over 9 years of experience in content strategy, media relations, and SEO execution. She specializes in developing content that drives brand awareness and engagement, helping businesses connect with their target audiences through data-driven strategies and creative solutions.

Skilled in brand management, project leadership, and content creation, Theresa blends her expertise in market research, SEO, and media relations to enhance brand authority and visibility. Her experience spans content development, email marketing, video production, and graphic design, along with managing teams and delivering successful campaigns across digital platforms.

About Theresa Bass

Theresa Bass is a senior digital PR strategist and earned media expert with over 9 years of experience in content strategy, media relations, and SEO execution. She specializes in developing content that drives brand awareness and engagement, helping businesses connect with their target audiences through data-driven strategies and creative solutions.

Skilled in brand management, project leadership, and content creation, Theresa blends her expertise in market research, SEO, and media relations to enhance brand authority and visibility. Her experience spans content development, email marketing, video production, and graphic design, along with managing teams and delivering successful campaigns across digital platforms.

How to Build Domain Authority & Dominate Rankings

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When determining whether your website is likely to appear in search engine results pages (SERPs), one key measurement to look at is domain authority (DA). This third-party metric can help you gauge your website authority online and gauge the chances of maintaining a competitive edge on search engines. In this blog, Theresa Bass, Sr. Digital…

Avoid Hurting Your SEO Link Equity With UTM Parameters

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Did you know that while a single URL tag can unlock a treasure trove of visitor insights, one misplaced UTM tag can wreak havoc on your site’s SEO strength? In this blog post, Senior Digital PR Strategist, Theresa Bass demystifies these tracking tags, revealing how they can turbocharge your campaign analytics and the pitfalls that…

Linkable Assets For Your Digital PR Campaigns

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Certain types of content gain more links and shares than others. Yet, striking the golden balance between being link-worthy and shareable can feel like trying to lasso a unicorn while blindfolded.  It’s time to pull off that blindfold. In this article, Theresa Bass, Digital PR Strategist, unmasks the content types that’ll have reputable sites linking…