In the era of data-driven marketing, there’s a lot more that goes into successful marketing campaigns than what we’ve seen in the past. Businesses have access to the latest tools to continually analyze and perfect campaigns, which can make the competition stiffer, if not impossible to outperform, if you’re not on top of things. It’s…
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About Nicole Garcia
How to Determine ROI in Content Marketing Campaigns
Is there value in content marketing? Definitely. As long as you have a strategy in place that helps increase your bottom line. As the marketing industry continues to evolve, so will marketers’ approach to content marketing measurement. Today, there are all kinds of challenges that you’ll need to overcome, including multi-channel attribution, cross-device tracking on desktop…
Your Guide to Writing the Ultimate Guide
“Ultimate guide” has almost lost its meaning. Every blog with a 500-word post about a topic wants to call it “The Ultimate Guide to XYZ.” So in this tutorial, you’ll learn how to create a guide that lives up to its name. You’ll learn what ultimate guides are, their importance, and how to build one…
Boost Sales & Employee Happiness With Employee-Generated Content
If you want to both connect with your target audiences and boost employee happiness in the workplace through content marketing, employee generated content is one of the best ways to do so. This content consists of blog posts, videos, social media posts, and more that employees create for marketing and branding purposes, and it can…
What is Search Intent?
The phrase “Google it” has become increasingly popular over the last decade, as the search engine has solidified its position as the go-to source for instant information. But behind this simple phrase, lies search intent. What You’ll Learn What is Search Intent? Search Intent vs. Search Query vs. Keywords What Does Search Intent Affect? 4…
Unlocking the Power of the PESO Model in Digital Marketing
Chances are, you’ve probably heard of the PESO model. Even though the PESO model originated from Public Relations, most industries have adapted it to help organize different forms of media to organize marketing efforts. In this blog, I’ll break down where the PESO model came from, what it is, why it’s important, some pros and…
What is a Whitepaper?
When you hear the word “whitepaper” what do you think of? In politics, a whitepaper refers to a document that presents policy preferences before any official legislation is introduced. In the tech world, a whitepaper is often an authoritative report that explains the benefits of new technology. So, what are whitepapers in marketing and business?…
How to Create a Content Calendar
So, you’ve been asked to build and or manage a content calendar for your company’s website. While this seems like a daunting task, content calendars help keep you in check on your content strategy, as long as you don’t check out. Content calendars require consistent collaboration from everyone involved. They must be easy to read…
Straight from the Toolbox: Content Marketing Software
Google’s Helpful Content Guidelines state that the algorithm aims to reward content that is original, helpful, written by people, and written for people. So its clear quality content reigns supreme. But, let’s face it: not everyone is an amazing writer. In fact, most people don’t even consider themselves “good” writers. While it helps to have…
6 Tips for Retaining Your Gen-Z Employees
It’s 2022. Gen Z is officially making its way into the workforce. And Baby Boomers are on their way out. During a period coined as The Great Resignation, how are you attracting and keeping Gen Zs as your employees? A Gen Z POV to Employee Retention Hi, I’m Nicole, an avid coffee drinker, yoga lover,…