Although important metrics, too many organizations obsess over lowering Cost Per Acquisition (CPA) and Customer Acquisition Cost (CAC), celebrating incremental savings as if they meaningfully move the business forward. Cutting a few dollars per lead can feel like progress, but it often suppresses performance. An overemphasis on efficiency can quietly limit growth, reduce the number…
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Krish Coughran
Krish is the Co-Founder and President of Ignite Visibility, and one of the sharpest minds in digital marketing today.
With a background in law, business, and online strategy, he’s built ROI-driven campaigns for 500+ brands, from scrappy startups to global powerhouses.
His leadership helped Ignite land on Inc. Magazine’s fastest-growing list every year it's been eligible.
Krish brings clarity, ethics, and results to every strategy, making him a trusted, authoritative voice you can count on.
When he writes, he brings experience, data, and values to the table, every time.
About Krish Coughran
Krish is the Co-Founder and President of Ignite Visibility, and one of the sharpest minds in digital marketing today.
With a background in law, business, and online strategy, he’s built ROI-driven campaigns for 500+ brands, from scrappy startups to global powerhouses.
His leadership helped Ignite land on Inc. Magazine’s fastest-growing list every year it's been eligible.
Krish brings clarity, ethics, and results to every strategy, making him a trusted, authoritative voice you can count on.
When he writes, he brings experience, data, and values to the table, every time.