In today’s marketing environment, people want to see brands that feel “real” and not like empty entities simply trying to sell to them. A big part of establishing that “realness” is social media authenticity, as the voice and creative you use on these platforms can help you build a strong connection with your target audiences….

Ever wonder how your favorite brands get their most enthusiastic fans talking online? The answer is user-generated content, also known as UGC. In this blog, Katya Shakarian, Social Media Manager, dives deep into the world of UGC, explaining what it is, how to leverage it, and showcasing some creative examples to inspire your brand’s strategy….

Most businesses use social media.  But most do it wrong. Sure, they might create great content. Yet they miss the most important part of how to grow on social media: consistency. Why Consistency Matters on Social Media When people think about consistency on social media, they usually think of how frequently they post.  But consistency…