Home / Archives for Karen Devlin

Search Results for:

Karen Devlin

Karen Devlin is VP of GEO & SEO at Ignite Visibility, where she leads the agency’s strategy at the intersection of classical SEO and emerging AI search. With over 15 years of experience in search marketing, she has helped organizations navigate transformative shifts in digital discovery, from traditional SEO to the rise of large language models and generative search platforms. Her expertise in cross-functional leadership, data-driven strategy, and AI optimization makes her a trusted voice for marketers looking to succeed in the era of generative search.

About Karen Devlin

Karen Devlin is VP of GEO & SEO at Ignite Visibility, where she leads the agency’s strategy at the intersection of classical SEO and emerging AI search. With over 15 years of experience in search marketing, she has helped organizations navigate transformative shifts in digital discovery, from traditional SEO to the rise of large language models and generative search platforms. Her expertise in cross-functional leadership, data-driven strategy, and AI optimization makes her a trusted voice for marketers looking to succeed in the era of generative search.

Entity SEO: The Key to Appealing to Modern Search Engines

By

While SEO used to focus primarily on keyword targeting, today’s strategies are all about optimizing for concept- and relationship-centric searches. Specifically, this entails targeting Google entities to give search engines more context as to what your content is about to rank based on search intent. In this blog, Karen Devlin, VP of AI-SEO, will explore…

From Ideas to Impact: Bing AI for Modern Marketers

By

As artificial intelligence (AI) continues to develop, new tools have come along to bring it to the public. One of these revolutionary tools is Bing AI, which can help you easily create text, images, and videos to assist with content creation. In this guide, Karen Devlin, VP of GEO & SEO, will guide you through…