Everyone talks about keywords, but this part of SEO is more than just a trend. This ever-evolving facet of digital marketing produces tangible results for brands with an online presence. After all, 68% of all online experiences start with a search engine, so you might as well consider places like Google your gateway to…
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Facebook Limits the Number of Ads Based on Ad Spend – Ignite Friday
This week: Microsoft enables targeting to LinkedIn users, Bing offers a new SEO testing tool, and short form content gets more backlinks? Here’s what happened this week in digital marketing. Facebook Will Limit Ads Starting in February, Facebook will limit the number of ads your page can run. The limit will be based on…
The Best Rank Tracking Tools for YouTube Videos
With the rise of social media, video has become an indispensable part of today’s marketing toolbox. In 2020, 92% of marketers surveyed claim that video plays a pivotal role in their digital marketing strategy. This has increased from nearly 80% in 2015, showing that the value of video is only growing. In this post, we’re…
3 New Targeting Features for Microsoft Advertising
Good news if you’re using Microsoft Advertising: the platform is introducing three new targeting options! Let’s take a look at each of them in detail. Expanded LinkedIn Profile Targeting You might have read this subheading and thought to yourself: “Wait. What does LinkedIn have to do with Microsoft Advertising?” If that’s the case, then you’re…
Pinterest Gets New Shopping Features to Boost Your Ecommerce Sales – Ignite Friday
This week: a surprising study about Instagram engagement, Walmart goes after Amazon, and Pinterest tests new shopping features. Here’s what happened this week in digital marketing. Walmart Gives Amazon a Run for Its Money With Free Shipping Walmart will try to eat into even more of Amazon’s e-commerce market share. The giant retailer turned giant…
What? Google Ads Will Start Hiding Some Search Query Data
Hey, don’t shoot the messenger here. But you don’t want to hear this. Google Ads will soon start hiding some of the search queries that people use to find your ads. In fact, Google will even hide some queries that generate clicks. I told you that you wouldn’t want to hear this. Let’s take a…
Scale Your Business Online in Under One Minute
The goal of any organization regardless of industry and size is to grow over time. But with so many moving parts, identifying inefficiencies and addressing challenges head-on in your online business can seem daunting. The reality is that building a solid foundation for growth requires that you understand what makes your site profitable. To ensure…
AdSense Reporting Removes Data Older Than 3 Years – Breaking News
If you’re a big-time numbers-cruncher who loves to dive deep into historical data, then you might want to grab some of your older AdSense analytics while you still can. That’s because the platform is removing data older than three years, and it will also remove YouTube and AdMob data. In this article, I’ll share what you…
Forget Google Crawl Budget Unless You Host 1 Million Pages – Ignite Friday
This week: TikTok finally spills the beans about U.S. users, Facebook makes it easier for you to sell products online, and Google now allows you to customize search snippets for your ecommerce products. Here’s what happened this week in digital marketing. WordPress Sitemap Bug Causes 404 Errors If you’re letting the WordPress core software generate…
Ignite Visibility’s Courageous Marketing Leader Awards 2020: The Results are In
The 2020 business market is an earmark in history, and it’s not even over. Marketers across the globe are going above and beyond in leadership and delivering creative, impassioned campaigns that make a difference. At Ignite Visibility, we wanted to recognize those who deserve it most through our Courageous Marketing Leader Awards. Now, the results…