To display websites properly on some mobile devices, its useful for those sites to be optimized for smartphones. Google provides support for smartphone-optimized websites in three main configurations: 1) Websites employing responsive web design. This refers to websites avoid the use of a separate “mobile” version of the site by using only CSS to change…
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20 Reasons Why Social Media Marketing will be Big in 2013
Social media has become more and more important as a means of marketing, as people flock to an ever-increasing selection of social media sites and online communities. Although it can be complicated to set up and maintain, having a social media marketing presence can produce big benefits for businesses and there are no signs that…
Tracking Domains and Subdomains in Google Analytics
There are many different steps that must be adhered to, to ensure that you are properly tracking subdomains in Google Analytics. This guide will help you to understand the steps that you need to take to increase your tracking ability with all of your websites. Beginning with the basics, it is important to understand what…
Do Sitemaps help Google SEO?
Many people ask do sitemaps help SEO? Perhaps one of the most important things you can do for SEO is create a sitemap. By having a sitemap, you can tell search engines like Google, Yahoo and Bing exactly where your content lives on the website. It will also help them find pages that may be buried…
Do Ads Pass Pagerank for Search Engine Optimization
It is often a misconception for people who are new to search engine marketing that ads pass pagerank for SEO and thus improve rankings. This however is not the case. Ads on websites that are secured through ad networks such as Google AdWords (display network) or Microsoft adCenter are different than normal organic links. Google and…
Alexa Marketing: Are Skills Right For Your Brand?
If you’ve spent any time interacting with an Amazon device, chances are you’ve encountered an Alexa Skill. These Skills have skyrocketed in popularity and are quickly changing the way we market. In this post, I’ll take you through the evolution of Alexa marketing, how Skills impact digital marketing, and why you should be building one…
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How to Prove the Value of Search Engine Optimization
Many SEO companies will expect their clients to be happy with a simple increase in rankings or traffic. The issue with this is that it does not always translate to a better bottom line. In this post we will discuss the proper way to prove the value of SEO. Keyword Groups Each website has what…
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