Competitive analysis is in the heart of online marketing. So when I saw Reputation.com advertising on our brand name Ignite Visibility (thanks by the way guys, I’ll take it as a compliment :)), I had to take a look at what they were doing. In this post, we will walk through a very cool new…
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5 PPC Company Strategy Points to Bring up in Your Next Meeting
If you’ve outsourced your PPC strategy then you should be certain that the company you hired is practicing all the latest tactics to maximize your return on investment (ROI). If you haven’t questioned your PPC company in a while, then now is a great time to start asking questions about how the company is contributing…
My Top Questions for Selecting the Best PPC Management Company in a Sea of Mediocrity
If you get good PPC management on your side, you’re going to make some serious money online. The difference between a rock star PPC manager and a Jr. level person is so vast, it is pretty much like night and day. It is really the same for SEO as well. In this post, I talk…
Why Retargeting Growth Should be a Blogging KPI
Retargeting is an excellent way to further build brand awareness, increase your conversions and give potential customers additional chances to close the sale. If it’s not already a part of your overall online marketing strategy, you’re losing market share to competitors. It’s also a great way to promote the blog that you use for content…
How to Triple the Average Pages Per Visit on Your Blog
Every website, and section of an individual website, has different goals. The goals for an ecommerce site are very different than a news site for example. Generally, they segment websites into the categories of brand, eCommerce, news, lead generation and information based sites. Each of these website types have different KPIs. Well, what people often…
Internet Marketing News in June and July 2015
In this video, John Lincoln of Ignite Visibility, gives us a run down of the most important Internet marketing news in June and July of 2015. Internet Marketing News June and July 2015 Items covered Links in PDFs help with rankings Google Panda update 4.2 Crawl limit 10 mb for Google Use opengraph or schema…
How Students Can Select the Right Job in Marketing
With today’s internet reliance, digital marketing jobs are a hub for building long-term and in-demand careers. In fact, it’s estimated there will be a 12 percent increase in demand by 2022, with salaries rising steadily. Since digital marketing is a broad industry, there are a wide range of positions that require a diversity of skillsets….
How We Helped A Brand New Domain Grow Traffic Exponentially Within a Single Year
The Challenge When we started working with SDvirtualschools.com, they were a directory on a different, larger educational site. This larger site had a lot of issues going on, like duplicate content and canonical errors, and they wanted out. With the folks at TinyFrog we helped design and build a new site for them, and then…
SEO Analysis of Odesk and Upwork Rebranding
I always find it interesting when a major website rebrands. Especially a website as large as Odesk. For those of you who don’t know, Odesk is one of the largest websites for outsourcing and has recently became Upwork. In this post, I cover a couple things I noticed from a SEO perceptive. Keep in mind,…
11 Modern SEO Strategies for Lead Generation Websites
You and I want your website to rank well for targeted terms. However, what a lot of people lose focus on, is all the other properties ranking that surround your search terms (branded and non-branded). These other properties, in some cases, are even more important than ranking for your keywords. Why? Well, online consumers are…