There are different strategies when it comes to SEO. In some cases, a website only focuses on a few keywords. As long as they are ranked well for those terms they are happy. They are getting qualified traffic, leads and business. Others like to continually go after more and more keywords. Sure, they will keep…
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Are Directories Bad for SEO? A Fact Driven Answer
For decades, web directories have been used to help people find content online and, in turn, help improve search engine rankings. But after years of misuse and abuse, the vast majority of directories are now considered by many to be both problematic and worthless for SEO, and Google frowns upon most. So, should we abandon…
Why Thumb-Friendly Design Is Critical for Mobile CRO
There is plenty to consider when optimizing your website for mobile CRO, but one critical component that businesses often overlook is how best to organize your site for users’ thumbs. With over one billion people expected to browse the Internet via their smartphones alone by the end of 2015, and touchscreens continuing to dominate the…
How To Add Preferred Phone Numbers and Local Business Hours On Google
We’ve been keeping a close watch on the variety of tests and changes Google has made recently to improve local results, including helpful mobile features and location-adaptive pages. Yet, there’s some new, incredibly useful local features that we’ve noticed many businesses often overlook: enabling Google to more easily find and display additional preferred business phone…
Google Now Provides Subdomain Support with Change of Address Tool
Webmasters who want to move a subdomain to a new domain now have an easier means to notify Google of the change. Although the official Google announcement only came on April 15, 2015, late last month, Google secretly unveiled the new added support for webmasters to move a subdomain to new domain through the use…
Game Changer, Chrome 42 to Show Warnings for non-HTTPS
On Monday, Google’s Ilya Grigorik posted a stern reminder that Google Chrome will start displaying warnings for websites that don’t hold a verification for HTTPS in Chrome 42 (make sure yours is up to date). Also, sites that are non-HTTPS will be flagged as vulnerable. This anticipated move comes after a proposal from the Chrome…
Ultimate Guide to Search Engine Friendly Pagination
Pagination is often one of the least favorite aspects of SEO because there are various formats that can make your head spin. Eventually, pagination is something every webmaster will have to address because it’s an important element to SEO, which produces huge implications for rankings, conversion rates and website usability. Websites are a series of…
Guide to rel=”alternate” for Mobile Subdomain Optimization
As mobile usage continues to skyrocket and search engines increase their focus on mobile-friendly ranking, you’ve probably noticed that we’ve been working to bring you even more ways to ensure that your website is optimized for mobile devices. And while Google and many of us in the SEO world strongly encourage implementing responsive design where…
Why Inbound Marketing Is the New External Linking Strategy for SEO
If you read my up-to-date guide on external linking for SEO the other day (if not, check it out), one of the major themes you probably took away from it is the importance of creating great content. As both people and search engines like Google become increasingly wary of cheap ploys to lure clicks, it…
All the Different Types of Blog Posts You Can Do
Content marketing is a huge avenue with proven results, but it’s takes more than creating a basic blog posts to generate results. With 164 million blogs and most receiving less than 1,000 visitors per month, it takes a variety of great posts to drive traffic. Standard posts get boring very quickly, causing your readers to…