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Jason Carleton

Jason Carleton is our Director of SEO. He’s been with Ignite since 2016, and in the marketing industry for over 12 years. Jason approaches client work with a close eye, driving lead engagement by integrating various digital marketing services. Throughout his career, Jason strives to create strategies that are innovative and impactful.

About Jason Carleton

Jason Carleton is our Director of SEO. He’s been with Ignite since 2016, and in the marketing industry for over 12 years. Jason approaches client work with a close eye, driving lead engagement by integrating various digital marketing services. Throughout his career, Jason strives to create strategies that are innovative and impactful.

Subdomain vs. Subdirectory: A Guide to Proper URL Structure

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When deciding between subdomain vs. subdirectory formats for your URL structure, Google states that both can work. However, the right choice will depend on your website architecture, governance, and long-term SEO goals. In this blog, Jason Carleton, Sr. Director of SEO, breaks down the differences between subdomains and subdirectories, providing insights into when to use…

How to Boost Your Click-Through Rate

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A good click-through rate (CTR) is essential in moving people down the sales funnel toward a sale, as it indicates that people find your content engaging. Marketers and advertisers will benefit from knowing more about how to boost this metric to help maximize their ROI. While paid advertising is still a worthwhile strategy with may…