Twitter has just introduced the ability to make custom timelines today. This new feature will help users control and organize tweets that appear in a steam. Users will be able to create their own timelines around particular events, filled with tweets from particular users and topics. Each Twitter timeline is public and has its own…
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Business Development and Client Retention in the Modern SEO Environment
In my inaugural Ignite Visibility blog I would like to present some philosophies and values which I believe when adhered to during the sales and early engagement process leads to more business and helps establish long-term client retention. Sales Process ROI & KPI focused At the end of the day, as marketing professionals, our primary…
Huge Privacy Changes on Social Media Platforms, Google + and Facebook
Anonymity just got a little bit more difficult for social media users. Facebook and Google+ have rolled out new privacy changes in their terms of service. However, there are still ways to protect your privacy on these social media platforms! Facebook Privacy Changes: Facebook will be removing a privacy setting that allowed people to hide…
California’s New Internet Eraser Law for Teens
The California Senate recently passed a well-intentioned law that provides new protections for minors using Internet. While California SB 658 is extensive, starting on January 1, 2015, it will allow any minor to request that a digital service provider delete pictures of themselves. Which allows for any embarrassing or awkward photos to be scrubbed from…
Facebook Punishes Pages for “Low Quality” Content (i.e. Memes)
As a Facebook page manager for a range of brands, I know one thing is important; to drive likes, shares, and comments. And the primary goal for most page managers is to stimulate a conversation on your brand’s Facebook page by posting engaging content. However, Facebook is changing the rules— again. A recent announcement by…
Matt Cutts States Google +1s Have No Direct Impact On Rankings
Strong content is still the main criteria for ranking high with Google’s algorithm. A recent article by MOZ indicated that high Google +1’s meant higher rankings. However, Google Head of Search Spam, Matt Cutts states that +1 has no direct impact on web search engine optimization. He said that he is looking for the “politest…
How MultiChannel Funnels Work
When telling a good story, we all know too well that jumping to the conclusions never really made it an engaging or informative story. You would miss too many of the best details— and the punch line for that matter! The same rule applies to Multi-Channel Funnels. Nowadays, customers make informed purchase decisions by researching,…
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