Your email activity just became a little less private. A new Chrome extension called Streak will now be able to tell you when and also where you emails were read. While this is only available for Gmail users, Streak will notify the sender when the recipient opens their email. With Streak, an eye icon will…
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How to Craft Magnetic Content
Internet marketing these days is all about writing that quality content that not only makes people really interested in your overall product, but it also speaks to them. With content marketing, there is a golden opportunity to sell your product every time you put out material. Make it count. And the funny thing, it is…
Custom Audiences Craft Highly Targeted Ads on Facebook
Facebook’s new Custom Audiences is a powerful new tool that has been making waves in the social media community. It’s an easier way for businesses of any size to reach out to people that matter to them such as potential prospects. Custom Audiences allows you to create lists of people you want to target your Facebook…
Game Changer: Facebook Launching New Mobile App, Paper
Who says Facebook is dying? Facebook remains on the cutting edge with its new app, Paper, which not only rethinks storytelling, but changes how you access the site. Customized information and social media has just been redefined. Paper is a standalone app from Facebook and seeks to compile news and content into sections tailored to…
The Good, The Bad and The Ugly of Running a Social Media Contest
We get it, sometimes social media can feel like taming the Wild West. However, launching your social platforms with a contest is a fun way to get people excited about your brand and attract new followers. Knowing what your audience likes, a sprinkle of creativity, and a little fun can make your next social media…
9 Mind-Blowing Social Media Facts for 2014
2013 was a big year for social media with programs like Snapchat, Vine and more! And for 2014, it isn’t just a trend ready to disappear— in fact, it’s starting the year with a bang and becoming an essential part of business’ strategies and people’s everyday lives! Check out these 9 Mind-Blowing Social Media Facts…
Facebook Adding “Sympathize” Button in Near Future
Don’t expect Facebook to jump on the ‘Dislike’ button anytime soon, but Facebook may be taking a different route— a potential ‘Sympathize’ button on posts. Facebook is taking social media to the next level again. Straying away from Facebook’s menu of 40 emoticons, the “Sympathize” button would be used when someone creates a post that…
Twitter Kicks Off New Customizable Timelines
Twitter has just introduced the ability to make custom timelines today. This new feature will help users control and organize tweets that appear in a steam. Users will be able to create their own timelines around particular events, filled with tweets from particular users and topics. Each Twitter timeline is public and has its own…
Business Development and Client Retention in the Modern SEO Environment
In my inaugural Ignite Visibility blog I would like to present some philosophies and values which I believe when adhered to during the sales and early engagement process leads to more business and helps establish long-term client retention. Sales Process ROI & KPI focused At the end of the day, as marketing professionals, our primary…
Huge Privacy Changes on Social Media Platforms, Google + and Facebook
Anonymity just got a little bit more difficult for social media users. Facebook and Google+ have rolled out new privacy changes in their terms of service. However, there are still ways to protect your privacy on these social media platforms! Facebook Privacy Changes: Facebook will be removing a privacy setting that allowed people to hide…