Starting a franchise can be an excellent way to achieve your entrepreneurial dreams while having the support of your corporate headquarters. Just ask Lara Bruhn, co-owner of Mr. ElectricⓇ of San Antonio and Austin, Texas. I recently had the pleasure of connecting with Lara for the Ignite Visibility University Podcast. We chatted about her…
Search Results for: r
Value Proposition Examples: 15 Companies That Do It Right
What is the value of your brand to customers? This is the question that a value proposition answers. It’s a core piece of how you differentiate your company in the market and defines why someone would want to become your customer versus others. What You’ll Learn: What is a Value Proposition? Who Needs a Value…
What Are International SEO Targeting Errors? (& How to Fix Them)
Tackling SEO in your home country is one thing. International SEO targeting is another. With international SEO comes errors, and you need to know how to fix them. What We’ll Cover: What is International SEO? International SEO Mistakes to Avoid Start Debugging International SEO Issues 4 Ways to Debug International SEO Targeting Issues FAQs: International…
Video Marketing Guide: Develop the Best Strategy for 2024
Video marketing is an essential means of connecting with audiences in your campaigns, and more businesses are realizing it. If you’re not using video marketing, you’re missing out on a great opportunity to expand your reach and build emotional connections with potential customers. Today, around 70% of marketers not using video currently intend to do…
How to Use Custom Affinity Audiences for Google Ads
Google Affinity Audiences have quickly become an asset to businesses of all sizes for reaching qualified prospects and boosting campaign performance. I’ll show you how to steal your competitor’s customers using custom affinity audiences. What We’ll Cover: What Are Google Affinity Audiences? Difference Between Affinity Audiences and Custom Affinity Audiences Why Should You Use Affinity…
What is Search Intent?
The phrase “Google it” has become increasingly popular over the last decade, as the search engine has solidified its position as the go-to source for instant information. But behind this simple phrase, lies search intent. What You’ll Learn What is Search Intent? Search Intent vs. Search Query vs. Keywords What Does Search Intent Affect? 4…
Google Ads Reporting: Top 4 Google Ad KPI’s for Marketing Execs
For many businesses around the globe, AdWords reporting and analysis is a painfully time-consuming process. Users log into Google Ads (formerly known as Google AdWords) with the goal of keeping a close eye on certain metrics or tracking a campaign. In a perfect world, crafting the perfect Google Ads and PPC (Pay-Per-Click) reports for your…
SEO Image Optimization: How to Optimize Images for SEO
Image SEO can be another way to optimize your digital assets. When you use proven marketing strategies for this and consistently make it part of your SEO workflows, you stand to yield greater rankings on search engines, which drives traffic, leads, and revenue. In this guide, I’ll provide you with everything you need to know…
How to Calculate CPC: Determine Your Cost Per Click Ad Target
If you’re wondering how to calculate CPC (cost per click), look no further. In the world of online advertising, understanding your CPC is not just a necessity; it’s the compass guiding your business toward profitability. Embarking on this journey requires more than just number-crunching; it demands a comprehensive analysis of your analytics and a watchful…
Revolutionizing Search: Everything We Know About Google Notes
In its never-ending quest to dominate the market, Google continues to be a trailblazer, constantly enhancing its suite of tools to meet user needs. One of its latest offerings, Google Notes, is generating buzz for its promise to streamline the note-taking experience. In this article, I’ll dive into what Google Notes is, who can benefit…