Video marketing is an essential means of connecting with audiences in your campaigns, and more businesses are realizing it. If you’re not using video marketing, you’re missing out on a great opportunity to expand your reach and build emotional connections with potential customers. Today, around 70% of marketers not using video currently intend to do…
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How to Use Custom Affinity Audiences for Google Ads
Google Affinity Audiences have quickly become an asset to businesses of all sizes for reaching qualified prospects and boosting campaign performance. I’ll show you how to steal your competitor’s customers using custom affinity audiences. What We’ll Cover: What Are Google Affinity Audiences? Difference Between Affinity Audiences and Custom Affinity Audiences Why Should You Use Affinity…
Google Ads Reporting: Top 4 Google Ad KPI’s for Marketing Execs
For many businesses around the globe, AdWords reporting and analysis is a painfully time-consuming process. Users log into Google Ads (formerly known as Google AdWords) with the goal of keeping a close eye on certain metrics or tracking a campaign. In a perfect world, crafting the perfect Google Ads and PPC (Pay-Per-Click) reports for your…
How to Calculate CPC: Determine Your Cost Per Click Ad Target
If you’re wondering how to calculate CPC (cost per click), look no further. In the world of online advertising, understanding your CPC is not just a necessity; it’s the compass guiding your business toward profitability. Embarking on this journey requires more than just number-crunching; it demands a comprehensive analysis of your analytics and a watchful…
Revolutionizing Search: Everything We Know About Google Notes
In its never-ending quest to dominate the market, Google continues to be a trailblazer, constantly enhancing its suite of tools to meet user needs. One of its latest offerings, Google Notes, is generating buzz for its promise to streamline the note-taking experience. In this article, I’ll dive into what Google Notes is, who can benefit…
Ignite Visibility Acquires Leading Franchise-Focused Agency Integrated Digital Strategies (IDS)
Ignite Visibility announced today that it acquired Integrated Digital Strategies (IDS), a prominent digital marketing agency specializing in serving the franchisor/franchisee ecosystem. The acquisition aligns seamlessly with Ignite Visibility’s mission to become the preeminent “national-to-local” digital performance marketing agency focused on driving measurable return on investment for clients in which local discoverability is critical, including…
STEP 3: Prepare a Content Marketing Plan
STEP 3 Prepare a Content Marketing Plan With the audit and the market research behind us, the next step is to curate a content marketing plan. We will look at all of the platforms and options available to you and decide which one will get you closest to your goals.
STEP 5: Monitor Results
STEP 5 Monitor Results After your content is published on the correct platforms, our team will continually monitor it’s results and present you with a report, detailing the results, what worked, and what needs to be improved, as well as suggestions for those improvements.
Elite Content Marketing Agency – Craft Compelling Stories
Elite Content Marketing Agency – Craft Compelling Stories to Reach New Audiences Start seeing the results you’ve been missing with unique content marketing strategies that connect, engage and inspire your audience. Speak With a True Expert to Learn How to Reach New Audiences Request A Free Proposal THE LEADER IN DIGITAL MARKETING OUR CLIENTS LOVE…
Performance-Based Marketing: Understanding CPA and CPL
For marketing campaigns to deliver ROAS (return on ad spend), they have to provide results that are measurable. Wouldn’t it be ideal only to pay when the tactics perform? If that sounds too good to be true, then meet performance-based marketing. In this model, you only pay for results. The objective is for a person…