What does your website’s schema markup look like? If you don’t know, you’re going to want to keep reading! In this blog, Ray Day, SEO Specialist, will explain why image schema markup is important, especially for Google Images and mobile users, and how the right strategy can increase your clicks and SERP ranking. If you’re…
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Break Language Barriers: Why Translating Your YouTube Videos is a Good Idea
We talk a lot about expanding reach and connecting with more consumers, but how will we connect with them if we don’t speak their language? Translating our content, especially our YouTube videos, is often overlooked, but it’s one of the most important ways to expand your reach and make your videos more accessible. In this…
How to Build Effective Location Pages for Your Franchise
Running a multiple-location business means you have to do things a bit differently. In this blog, Sr. SEO Strategist, Ashley Mulder, will explain what a location page is and how you can use it to boost your business’s organic traffic. What You’ll Learn: What Are Location Pages? When Are the Best Times to Create Location…
How Micro Conversions for Franchising Can Help You Turn More Leads into Customers
Micro conversions are interactions that can either appeal to new potential franchisees or optimize the end customer experience, making them integral elements in franchising. Identifying and tracking micro conversions for franchising can help you expand your franchise network while continually improving your national to local marketing strategy. Here, you’ll learn more about how to use…
10 Reasons for Using TikTok for Business Social Media Campaigns
TikTok is one of the best platforms for businesses to target with their ad campaigns, as the platform will see around 1.8 billion monthly active users by the end of 2024, and it generated $16.1 billion in revenue last year. With the right approach to TikTok for business, you can reach new audiences, significantly boost…
Read This Week’s Digital Marketing News Updates
Digital Marketing News 12/2/2024 to 12/6/2024 This week: New studies on organic reach and CTRs, OpenAI has some updates on the possibility of ads, and Google Analytics addresses two issues. Find out what happened this week in the digital marketing news. 1. Increase Your Organic Reach on Google With one of These 148 Terms…
5 Pro Franchise Lead Generation Strategies to Grow Your Business
For any franchise to succeed, it’s crucial to attract as many high-quality leads as possible. With the right approach to franchise lead generation, you can connect with the right audiences and bring them through the sales funnel. Here, Ignite Visibility’s Director of Franchisee Sales & Marketing, Mark Hite, will review some of the best franchise…
Guide to Connecting with Your Audience: 15 Value Proposition Examples
What is the value of your brand to customers? Take a look at your value proposition. In this blog, we will explain why having a value proposition in marketing is important and how it can set you apart from your competitors. What You’ll Learn: What is a Value Proposition? Who Needs a Value Proposition and…
Build the Perfect Franchise Marketing Strategy for Your Business
Whether you’re promoting a single location or multiple locations as a franchise, it’s crucial to have an effective franchise marketing strategy behind your business. This blog will guide you on how to develop the ideal franchise marketing plan with some insights and advice from Ignite Visibility’s Content Writer, Jemma Pringle. Our Expert Insights into Franchise…
Everything You Need to Know About Google’s AI Overviews
Google announced at their I/O developer conference earlier this year, that they will be rolling out new AI products and functions to their suite. This included the rollout of Google’s AI Overviews in search, which users are already seeing for a handful of queries. In this blog post, Danny Conlon, VP of Product and Marketing,…