Are you wondering if YouTube ads are right for your business? How do YouTube Ads Work? In this article, I’ll go over ad formats, when to use them, and how to assess whether YouTube is right for your brand. Without further adieu—here’s your YouTube advertising guide. What You’ll Learn: Why YouTube is Critical for Advertisers…
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Email Design Best Practices: Tips, Tricks, and Design Hacks
Email marketing is far from dead. In the age of social media and the 24/7 news cycle, you just need to find a way to make your brand’s message stand out. Designing an email that your audience will want to read isn’t rocket science – but it does take some strategizing. Let’s jump into everything…
Project Management Planning: Best Practices and Key Components
In the world of digital marketing, you need to chart your course. That’s where a comprehensive, effective, and efficient project plan comes in. Remember the story of KFC’s “FCK” bucket campaign in the UK back in 2018? When KFC ran out of chicken and turned this blunder into a marketing triumph? That wasn’t a happy…
Featured Snippet Opportunities: How to Grab That Coveted Spot
One of the best ways to get the word out about your brand is to land a search result in a featured snippet. In this article, we’ll go over how to find snippet opportunities. What We’ll Cover: What Is A Featured Snippet? Why Do Featured Snippets Matter? How to Review Your Current Snippets How to…
301 v. 302 Redirects: What They Are & When to Use Them
Search engines have a different approach to handling 302 redirects than the more common 301s. In this article, I’ll dig into 302 redirects and when to use them appropriately. We’ll discuss what 302 redirects are, why they’re used, and what happens when you apply them to permanent page moves. What is 302 Redirect? A 302…
STEP 5 Reputation
STEP 5 Reputation Reviews are essential for local businesses! They can help healthcare providers set themselves apart in Google search results. Since Google prioritizes businesses that appear to offer a positive experience to users, reviews serve as a quality signal to the algorithm. They also build confidence and make new patients feel confident about their…
How to Build An Email List: 35 Tips to Grow Your Email Marketing
Ever since internet usage started becoming more mainstream, email marketing has been one of the best ways to promote your brand. Of course, before you can even start blasting out emails to prospective clients or customers, you first have to build an email list by collecting names and addresses. But even if you’ve gathered a…
How to Calculate ROAS & Make the Most of Your Ad Spend
Wondering what ROAS is? If you’re in charge of advertising for your brand or ecommerce site, it’s an acronym you need to be very familiar with. In this article, I’ll cover the concept of ROAS in-depth and give you some insight as to how to calculate it for your brand to make the most of…
Value-Based Bidding: Maximize Your Returns With Paid Media Ads
If you’re working in the world of paid media advertising, you know that it is evolving. There are some big changes coming to paid media advertising over the next couple of years. The strategy itself isn’t new. But, the push to focus on it is coming directly from and through media giant Google itself. Let…
What is CPC?: Essential Insights into Cost-Per-Click Advertising
Cost-per-click, or CPC, refers to the cost associated with running digital ads. With CPC advertising, brands do not pay a flat fee for their ads. Rather, they pay per click. Estimates show advertising spending in the U.S. growing to $695.96 billion by 2024 and up to $835.82 billion by 2026. And a massive chunk of…