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Home / Archives for Twitter

Live Streaming on Social Media, The Savvy Marketers Guide to Greatness

December 28, 2015 by John E Lincoln

Until this year most social media was all about presenting a carefully edited portion of your life for semi-public consumption. Live streaming, on the other hand, is live, unedited, unpredictable raw footage, and no matter how well you plan it is more likely to appear more “true” and personal. This “insider” view provided by live…

How Brands Are Using A ‘Star Wars’ Twitter Trend for Self-Promotion

December 21, 2015 by John E Lincoln

By now, the whole world knows that Star Wars: The Force Awakens opened to mega-fanfare this past weekend. The movie set a new box office record with an opening worldwide gross of $517 million. The fact of the matter is that the Star Wars franchise has been a cultural phenomenon for decades. Savvy digital marketers…

The Advanced Guide to Twitter Advertising

October 26, 2015 by John E Lincoln

Do you want to become a Twitter advertising pro and get real value out of the marketing medium? In this Twitter Ads guide, I’ll go over some basics, campaign examples, and how to use the social channel in your current marketing strategy. In less than ten years Twitter has become a social media giant. Today, over 328…

FollowerWonk, An Underutilized Tool for SEO and Social Media

August 21, 2015 by John E Lincoln

First, I admit it. I often get excited about new tools. While this is the case for me, I think we should all be excited about Followerwonk. In this post, I dive into some of my favorite Followerwonk reports and talk about the value I see from a digital marketing application perspective. Reviewing Twitter Followers…

Why you are Tweeting Your Blog Posts Wrong

April 1, 2015 by John E Lincoln

Twitter is a powerful tool to drive traffic to your blog posts, but simply tweeting your post isn’t enough. To see measurable results, there’s a science behind producing conversions. With Twitter reporting 271 million active users, there’s a massive landscape to promote your posts, but your tweets need a powerful punch to grab your followers’…

Ultimate Guide to On-Site Social Media Optimization

March 24, 2015 by John E Lincoln

As social media continues to play an increasingly important role in marketing your business online, optimizing your social accounts is now critical to make the most of their potential. And since your website should be considered the home base of your social media strategy–the place where all of your accounts drive your customers–you want to…

The Science of a Retweet, Understand What Increases Shares

February 19, 2015 by John E Lincoln

When most people think about using Twitter, they don’t tend to think in very scientific terms. Yet, the truth is, all of our following, favoriting and retweeting is more than just random social activity–there’s an actual science and psychology behind the way we tweet. And best of all, you can use this information to you…

What you Need to do on Twitter to Rank Better on Google

February 11, 2015 by John E Lincoln

In 2011, Google and Twitter cut ties with the end of the Real Time Search, which caused the search engine to have to crawl Twitter to index tweets. As a result, searching Twitter from Google was left very ineffective. Since cutting ties, Twitter has been working tirelessly to improve its position in search results. Twitter’s…

2015 Social Media Prediction for Taking on the New Year

December 15, 2014 by Ignite Visibility

Another year has zoomed around and 2014 is coming to a close! It has been a year filled with innovative and also tough changes for marketing content on social media. What does the future hold for the ever-important social media field? Here are some of my predictions for 2015:   Conversational Tone Sifting – It’s…

What Makes A Rock Star Social Media Manager

November 5, 2014 by John E Lincoln

While a social media manager may not be selling out stadiums on a world tour, there are plenty of ways they can still be a rock star at their job and skip the mess of trashing hotel rooms. Given that 92% of all marketers agree that social media is important to their business, there’s no…

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About The Editor

John E Lincoln, CEO

John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 2017, 2018, 2019 and 2020 Inc. 5000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business. John Lincoln is the editor of the Ignite Visibility blog. While he is a major contributor, he does not write all of the articles.

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