Tired of the same old social strategy? Time to step it up with Twitter Trending Topics. In this article, I'll show you how to find and use trending topics relevant to your brand. What You'll Learn: What Twitter Trendings Topics are How to better tailor your topics How to incorporate trending topics into your strategy How to … [Read more...]
Social Media Trends: The 6 That are Here to Stay
It’s not always easy to keep your finger on the pulse of the latest social media trends. Some come and go, while others show some real staying power. Keep reading to check out our predictions and learn how your brand can get in on the action early. The Trends: Influencer Marketing Transparency Stories The unpolished … [Read more...]
Top Twitter Tips from New ‘Twitter Playbook’ (Are Your Doing These?)
Twitter recently released its Twitter Agency Playbook for 2018. While it’s aimed at agencies, it’s chalk full of Twitter gold. Here are the highlights you can use to improve your Twitter campaigns. Twitter Tip #1: “Pay to Play”: Organic and Paid Work Together This one doesn’t come as much of a surprise. With social platforms making … [Read more...]
7 Ways to Optimize Your Twitter Marketing for 2018
Twitter’s hit a bit of a rough patch. Most notably, it hasn’t seen the remarkable growth of similar social platforms like Facebook. But it remains a standing player in the game, and has a made a few changes to keep up along the way. Here’s how you can create a winning Twitter marketing strategy for 2018. First, Understand - and Beat … [Read more...]
Twitter Marketing Failing? Steps To Increase Traffic Over 400%
Let’s talk Twitter Marketing. Over the last 3 weeks I've tried a slight variation to our Twitter marketing strategy. It worked and Twitter traffic is up over 400%. In this article, I’ll show you how I used Twitter to increase my blog traffic by thousands. Is Twitter Marketing Really Effective at Increasing Traffic? Plenty of people have … [Read more...]
How to Get a Twitter Verification Badge
One great way to add prestige to your brand is by getting a Twitter verification badge. That’s because people who see that blue checkmark next to your Twitter name will immediately think that you’re somebody who’s important in your industry. Unfortunately, though, it’s difficult to obtain a verification badge. That’s not to say that it’s … [Read more...]
Live Streaming on Social Media, The Savvy Marketers Guide to Greatness
Until this year most social media was all about presenting a carefully edited portion of your life for semi-public consumption. Live streaming, on the other hand, is live, unedited, unpredictable raw footage, and no matter how well you plan it is more likely to appear more “true” and personal. This “insider” view provided by live streaming is its … [Read more...]
How Brands Are Using A ‘Star Wars’ Twitter Trend for Self-Promotion
By now, the whole world knows that Star Wars: The Force Awakens opened to mega-fanfare this past weekend. The movie set a new box office record with an opening worldwide gross of $517 million. The fact of the matter is that the Star Wars franchise has been a cultural phenomenon for decades. Savvy digital marketers know that they stand to benefit … [Read more...]
The Advanced Guide to Twitter Advertising
Do you want to become a Twitter advertising pro and get real value out of the marketing medium? In this Twitter Ads guide, I’ll go over some basics, campaign examples, and how to use the social channel in your current marketing strategy. In less than ten years Twitter has become a social media giant. Today, over 328 million active users … [Read more...]
FollowerWonk, An Underutilized Tool for SEO and Social Media
First, I admit it. I often get excited about new tools. While this is the case for me, I think we should all be excited about Followerwonk. In this post, I dive into some of my favorite Followerwonk reports and talk about the value I see from a digital marketing application perspective. Reviewing Twitter Followers with Followerwonk First, let's … [Read more...]
