Twitter recently released its Twitter Agency Playbook for 2018. While it’s aimed at agencies, it’s chalk full of Twitter gold. Here are the highlights you can use to improve your Twitter campaigns. Twitter Tip #1: “Pay to Play”: Organic and Paid Work Together This one doesn’t come as much of a surprise. With social…
7 Ways to Optimize Your Twitter Marketing for 2018
Twitter’s hit a bit of a rough patch. Most notably, it hasn’t seen the remarkable growth of similar social platforms like Facebook. But it remains a standing player in the game, and has a made a few changes to keep up along the way. Here’s how you can create a winning Twitter marketing strategy for…
Twitter Marketing Failing? Steps To Increase Traffic Over 400%
Let’s talk Twitter Marketing. Over the last 3 weeks I’ve tried a slight variation to our Twitter marketing strategy. It worked and Twitter traffic is up over 400%. In this article, I’ll show you how I used Twitter to increase my blog traffic by thousands. Is Twitter Marketing Really Effective at Increasing Traffic? Plenty of people have…
How to Get a Twitter Verification Badge
One great way to add prestige to your brand is by getting a Twitter verification badge. That’s because people who see that blue checkmark next to your Twitter name will immediately think that you’re somebody who’s important in your industry. Unfortunately, though, it’s difficult to obtain a verification badge. That’s not to say that it’s…
Live Streaming on Social Media, The Savvy Marketers Guide to Greatness
Until this year most social media was all about presenting a carefully edited portion of your life for semi-public consumption. Live streaming, on the other hand, is live, unedited, unpredictable raw footage, and no matter how well you plan it is more likely to appear more “true” and personal. This “insider” view provided by live…
How Brands Are Using A ‘Star Wars’ Twitter Trend for Self-Promotion
By now, the whole world knows that Star Wars: The Force Awakens opened to mega-fanfare this past weekend. The movie set a new box office record with an opening worldwide gross of $517 million. The fact of the matter is that the Star Wars franchise has been a cultural phenomenon for decades. Savvy digital marketers…
The Advanced Guide to Twitter Advertising
Do you want to become a Twitter advertising pro and get real value out of the marketing medium? In this guide, you will learn how to become a Twitter ad rock-star. In less than ten years Twitter has become a social media giant. Today more than 302 million active users populate the platform, making Twitter…
FollowerWonk, An Underutilized Tool for SEO and Social Media
First, I admit it. I often get excited about new tools. While this is the case for me, I think we should all be excited about Followerwonk. In this post, I dive into some of my favorite Followerwonk reports and talk about the value I see from a digital marketing application perspective. Reviewing Twitter Followers…
Why you are Tweeting Your Blog Posts Wrong
Twitter is a powerful tool to drive traffic to your blog posts, but simply tweeting your post isn’t enough. To see measurable results, there’s a science behind producing conversions. With Twitter reporting 271 million active users, there’s a massive landscape to promote your posts, but your tweets need a powerful punch to grab your followers’…
Ultimate Guide to On-Site Social Media Optimization
As social media continues to play an increasingly important role in marketing your business online, optimizing your social accounts is now critical to make the most of their potential. And since your website should be considered the home base of your social media strategy–the place where all of your accounts drive your customers–you want to…
