To win over business customers, B2B companies need to develop solid marketing strategies that build trust and recognition. If you take the right approach, B2B influencer marketing is a highly effective means of building connections with target audiences and efficiently converting them. In this blog, Ignite Visibility’s Senior Social Media Strategist, Josh Rohr, will explain…
Influencer Marketing KPIs: How to Set KPI Goals for Influencer Marketing Campaigns
Although influencer marketing is a great way to connect with audiences, you need to measure your campaigns to gauge success. Using the right key performance indicators (KPIs) based on your goals will help you determine what’s working and what isn’t, which can help you further optimize your campaigns for long-term success. In this blog, Ignite…