When was the last time you reviewed your site’s backlink profile? A diverse range of links is essential for improving your SEO performance, reducing the risk of penalties, enhancing your domain authority, and increasing referral traffic. In this blog, Ignite Visibility’s digital PR expert, Lauren Roberts, will shed some light on often overlooked links, including…
How To Use Google’s Disavow Tool To Block Links Safely
If you don’t use a disavow file to block bad backlinks, your business could lose the good reputation you’ve built and your website could lose a lot of traffic. In this article, I’ll walk you through how to block link spam properly. It involves something called the disavow file. Watch the Video or Read the…
Why Inbound Marketing Is the New External Linking Strategy for SEO
If you read my up-to-date guide on external linking for SEO the other day (if not, check it out), one of the major themes you probably took away from it is the importance of creating great content. As both people and search engines like Google become increasingly wary of cheap ploys to lure clicks, it…
Do Ads Pass Pagerank for Search Engine Optimization
It is often a misconception for people who are new to search engine marketing that ads pass pagerank for SEO and thus improve rankings. This however is not the case. Ads on websites that are secured through ad networks such as Google AdWords (display network) or Microsoft adCenter are different than normal organic links. Google and…
Site-Wide External Backlinks and Google SEO – Video and Insight
Site-wide backlinks have become a hot topic in SEO. Many SEO experts feel that they are spammy, no longer hold value and can get you in trouble. In cases such as this, it is always best to hear directly from Google. Matt Cutts from Google says, site-wide backlinks can be completely natural and in most…