For many businesses around the globe, AdWords reporting and analysis is a painfully time-consuming process. Users log into Google Ads (formerly known as Google AdWords) with the goal of keeping a close eye on certain metrics or tracking a campaign. In a perfect world, crafting the perfect Google Ads and PPC (Pay-Per-Click) reports for your…
Read More
In its never-ending quest to dominate the market, Google continues to be a trailblazer, constantly enhancing its suite of tools to meet user needs. One of its latest offerings, Google Notes, is generating buzz for its promise to streamline the note-taking experience. In this article, I’ll dive into what Google Notes is, who can benefit…
Read More
Ignite Visibility announced today that it acquired Integrated Digital Strategies (IDS), a prominent digital marketing agency specializing in serving the franchisor/franchisee ecosystem. The acquisition aligns seamlessly with Ignite Visibility’s mission to become the preeminent “national-to-local” digital performance marketing agency focused on driving measurable return on investment for clients in which local discoverability is critical, including…
Read More
Explains the CPA (cost per action) and CPL (cost per lead) models — how each is calculated, when to use CPA for quick conversions versus CPL for longer sales cycles, and how to optimize landing pages and targeting to lower both.
The term influencer comes with some cultural baggage—which is likely why many in the B2B space use “thought leader” instead. If there’s a niche within a community, influencers are calling the shots and driving the trends. For brands, this means getting in with the right influencer can expose your brand to a whole new pool…
Read More
