The Challenge This client had recently transitioned to a brand-new e-commerce website and they were having quite a bit of difficulty with the website post-transition. Page URLs had not be properly forwarded and set up on the new platform which led to some issues with duplicate content, among a litany of other interesting challenges. There…
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Pocket Goes Mainstream, Save Articles and Read Later
Whenever a social share button gets adopted by a large website I like to make sure we report on it. Today, we are taking a look at Pocket. What is Pocket? According to Pocket, you can, “Put articles, videos or pretty much anything into Pocket. Save directly from your browser or from apps like Twitter,…
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How to Establish a Cohesive Brand Across Social Media Platforms
When setting up all your social media profiles, it’s important for them to be cohesive in terms of branded images, business information, content and more. Images Your images on all your social profiles should be similar and representative of your brand. Your logo should always be the profile photo. Here is a cheat sheet for…
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Google Glass Is Back: How It’s Making a Fashion Statement
Google is known for initiating some really cool projects and Google Glass is definitely one of those. These revolutionary “glasses” are available to everyone now, or at least to those who can afford it. Outside of the technical issues associated with Google Glass, the one big complaint has been the appearance. It honestly looks weird…
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How to Boost Your Blog Engagement and Increase Comments
Creating an engaged and active blog audience can help boost the popularity, ranking and social relevance of your site, but what are you to do if your blog is a ghost town? You’ve spent countless late nights crafting brilliant blog posts for your website, yet no one seems to take the time to comment on…
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