When people switch to mobile, there is a trend to go towards a tile style look. While this might look good in the mockups, in practice, it is pretty frustrating for the user. They land on the home page and the navigation is buried under a menu bar (which is often hard to find) and…
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Your company’s brand is vital to the success of your business, but did you know that your personal brand is equally as important? In fact, Forbes listed personal branding as one of the top trends for 2015. If you want to cultivate your company brand, you need to work to build personal awareness because both…
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In 2011, Google and Twitter cut ties with the end of the Real Time Search, which caused the search engine to have to crawl Twitter to index tweets. As a result, searching Twitter from Google was left very ineffective. Since cutting ties, Twitter has been working tirelessly to improve its position in search results. Twitter’s…
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The landscape of digital marketing has transformed over the last several years to now include influencer targeting. With 92 percent of customers taking word-of-mouth recommendations over any other form of advertising, having the support of an industry influencer behind your marketing campaign will increase your brand’s visibility across a wider online network. According to Burson…
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I was having a casual conversation the other day and someone said to me, “You know I just never see the ROI with SEO.” I didn’t say anything in that moment (although I answer this issue all the time), but the statement rolled around in my head for a while after that particular moment. In…
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