Brands post millions of videos to social profiles every day. It’s become a vital component in content for socials, helping them explain ideas, promote products, and have conversations. A critical metric for the success of these videos is watch time. Watch time simply means the total minutes users spend viewing your videos. When it’s high,…
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Email deliverability remains one of the biggest struggles for marketers, as they need to ensure their emails comply with the CAN-SPAM Act and other regulations while keeping their contact lists consistently updated with relevant contacts who’ve opted into campaigns. In this blog, Joel Staniszewski, Lifecycle & Email Marketing Strategist, email marketing expert, will discuss ways…
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Noticing less traffic than usual? It’s time to look at your answer engine optimization. In this blog, Karen Devlin, VP of AI SEO, will cover what is happening with AEO vs SEO, how it’s affecting your organic web traffic, and what you can do to reclaim the traffic you’ve lost. What You’ll Learn: Why Traffic…
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First party data is crucial for marketing as it can help you learn about your audiences and hone your targeting, helping you reach the right people at the right time. In this blog post, James Semczuk, Ignite Visibility’s Analytics Strategist, will explore first-party data and how you can use it to elevate your marketing efforts. What…
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Visual searches are increasingly popular for their convenience and efficiency. See an influencer wearing shoes you just need to have? All it takes is a quick visual search to get a list of shops selling the same looking shoes. Businesses that aren’t already considering and optimizing for visual search should start now if they want…
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