Google Discover may be one of the search giant’s newer features, but it relies on many of the time-tested optimization methods marketers have been using for years. Read on to find out what they are. What We’ll Cover: Optimizing for Google Discover: Create a Google My Business account Use semantics to organize your content Create…
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This week: holiday sales are already smashing records, chatbots can save you money, and wait until you hear about how well programmatic display ads are performing on social media. Here’s what’s been happening in digital marketing. Cyber Monday Sales Top $9 Billion Cyber Monday sales set a new record this year, surpassing $9 billion….
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In this episode of Ignite University, John Lincoln and WooRank cofounder Nils De Moor discuss some of the biggest changes in SEO history: voice search, rich results and more. Listen to the Podcast: Listen on Spotify, Apple Podcasts, or Google Podcasts. Full Transcript: John Lincoln: All right, everybody. Welcome to another Ignite visibility…
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Going into 2020, content marketing has gone beyond buzzword, proving it has serious staying power. A solid content strategy remains one of the most effective tactics you can use to drive traffic to your site and nurture visitors into customers. In this guide, I’ll go over what content marketing means today, as well as the…
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Facebook advertising is one of the best ways to gain traction for your business online. But how much does Facebook advertising really cost? I’ll break it all down for you in this article. What We’ll Cover: Types of Facebook advertising costs Campaign objectives and how they relate to business goals Relevance metrics Facebook advertising costs by industry…
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