This week: Instagram and Snapchat make gains, Google Ads wants to know who you are, and LinkedIn engagement for work-from-home content soars. Here’s what happened this week in digital marketing. Alphabet 1Q Revenue Tops $40 Billion Alphabet, the parent company of Google, reported first quarter earnings of more than $40 billion this week. YouTube advertising…
Read More
The challenge? Finding the best platform for your e-commerce store in a sea of website builders. To help you weigh the pros, cons, and other e-commerce platform variables, I’ve compared five leading platforms. We compare 5 major ecommerce platforms, including Shopify, Magento, WooCommerce, BigCommerce, and Wix. What You’ll Learn: What you should look for in…
Read More
Email marketing is a dinosaur among digital marketing strategies. There’s a reason email has outlasted social platforms, remained strong after an era of bad practices, and won’t be killed by the latest messaging app. In this guide, I’m going to go over 30 actionable email marketing best practices that will help you drive traffic and…
Read More
By now, you’ve probably heard of TikTok, even if you’re not quite sure what, exactly, it is. The platform began beta testing in-feed ads last year and in late 2019, released a few new formats like branded lenses and brand takeovers. TikTok’s decision to allow brands to advertise on the platform proves that the youth-oriented…
Read More
Google Search Console (previously called Google Webmaster Tools) helps you track search rankings and keep you in-the-know about site errors, security issues, and indexing problems that may impact your website’s search performance. In this post, we will show you how to easily add and verify your site in Google Search Console. Google Site Verification: How to…
Read More
