First party data is crucial for marketing as it can help you learn about your audiences and hone your targeting, helping you reach the right people at the right time. In this blog post, James Semczuk, Ignite Visibility’s Analytics Strategist, will explore first-party data and how you can use it to elevate your marketing efforts. What…
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Visual searches are increasingly popular for their convenience and efficiency. See an influencer wearing shoes you just need to have? All it takes is a quick visual search to get a list of shops selling the same looking shoes. Businesses that aren’t already considering and optimizing for visual search should start now if they want…
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Are you using brand storytelling to engage and attract? It’s a powerful medium, especially social media storytelling. Stories are the foundation of human emotions, and when you connect there, your brand’s credibility and likability get a boost. Brands with great social media aren’t just putting up cool videos. They are storytelling brands, creating experiences that…
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What is a Net Promoter Score? You’ve probably heard the term, often shortened to NPS, but you may not know precisely what it is or why it matters. In this article, Lauren Roberts, Digital PR Strategist, will cover everything you ever wanted to know about NPS and how to use the metric to understand the…
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Video marketing is an essential means of connecting with audiences in your campaigns, and more businesses are realizing it. If you’re not using video marketing, you’re missing out on a great opportunity to expand your reach and build emotional connections with potential customers. Today, around 70% of marketers not using video currently intend to do…
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