If you’re one of the many businesses using Facebook ads to market your business, you’ll know just how effective Facebook lead form ads are. But you may not know that the average click-to-lead conversion rate of a lead ad campaign is 12.54%, which is 2.07% higher than regular conversion campaigns. Here’s how to optimize your…
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Looking for individual email addresses manually is tedious. The alternative? Using tools that help you find emails in a jiffy, and do so at scale. If you’re trying to find anyone’s email — whether they be an influencer, a subject matter expert or a potential lead — these tricks and tools will land you in…
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In this edition of Marketer of the Week, Ignite Visibility spotlights Rita Patel, CMO of Buffalo Wild Wings. Ignite Visibility applauds her and the Buffalo Wild Wings team for innovative marketing in the midst of challenging times for the casual dining industry. For example, the company recently launched a “season tickets” promo to Cleveland Browns…
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Not all conversions are created equal. When you’re offering subscriptions, you’re playing the long game with your marketing efforts. Your campaigns must suit these longer purchase cycles, and that’s a tricky thing to do. Here’s how to use Facebook subscription lifecycle events to execute and measure a long-term campaign that results in more subscribers. After…
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In this installment of the Ignite Visibility University podcast, I sat down with Solange Jacobs Randolph, Senior Director of Marketing for FMG Suite, to talk about product marketing and product launches. Play The Podcast Now Solange Jacobs Randolph is a marketing expert with more than 20 years of product marketing and corporate communications experience across…
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