In this installment of the Ignite Visibility University podcast, I sat down with Jessica Carlin, Partner Sales Director at Yelp to talk about how local businesses can use Yelp to land more sales. A Little Bit About Jessica Carlin Carlin started out at Yelp as a sales rep. She spent her days calling different…
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This week: Facebook brings an early Christmas present to e-commerce marketers, Google gets sued by the people of the United States, and Bing’s got a new toy. Here’s what happened this week in digital marketing. Google Will Identify Passages in Web Pages for Better Indexing Search Liaison Danny Sullivan recently announced that Google will identify…
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This 1,000-consumer survey reveals a massive shift toward holiday desktop shopping, an equal openness to clicking Google paid ads versus organic links, and a strong preference for purchasing directly from websites over non-Amazon platforms. Notably, 31% of buyers require seeing an ad six or more times before purchasing.
If your website uses the WordPress content management system (CMS), you’ll be happy to learn about the features in the latest release, called Gutenberg 9.2 In this article, I’ll cover some of them in detail. Stronger Security One welcome feature: a security fix. The latest version eliminates a nasty vulnerability that allowed bad guys to…
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“Content is king” is a mantra that has permeated nearly every digital marketing conversation since the phrase was first coined by Bill Gates in 1996. We’ve come a long way since then as the internet has paved the way for a surplus of other lead generation opportunities to choose from. In this post, we’ll explain…
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