Content marketing metrics are essential for driving meaningful ROI. They must be accessible, accurate, and actionable. Because franchises operate under unique constraints and goals, understanding these metrics within the context of the franchise model is critical. This guide, led by Kim Wise, Content Editor Specialist, breaks down why a tailored content strategy matters and how…
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Deciding where to host your company blog is a crucial decision. While you have a few options, Google reveals that your choice will impact your website’s overall SEO. In this blog, Jason Carleton, Sr. Director of SEO, breaks down the differences between subdomains and subdirectories, providing insights into when to use each and how they…
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Franchise owners are pulled in a dozen directions at once: ensuring brand consistency across locations, maintaining compliance, managing inventory, and keeping franchisees aligned with corporate standards. Without the best franchise management software to streamline these moving parts, even the most promising systems struggle to improve profitability and franchisee satisfaction. Now more than ever, customers expect…
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A/B testing is one of the best ways to get meaningful feedback you can’t get anywhere else. However, running these tests without strategic direction can often lead to insignificant or incorrect results. By following A/B testing best practices, marketers can overcome the challenges of determining the right sample size, developing a clear hypothesis, and conducting…
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Customer activation is the crucial moment when a new customer truly becomes engaged with your product or service. In this article, Jeff MacGurn, Chief Client Officer, will dive into the strategies and channels that can help you effectively activate your customers, turning them from casual buyers into loyal advocates. What You’ll Learn What is Customer…
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