A single ad rarely closes the sale on its own. Usually, several marketing touchpoints work together to get there. With proper credit allocation, marketers can identify which interactions actually drive conversions and which ones stall the journey, sharpening the campaign decisions that follow. In this blog, Rochelle O’Neil, Paid Media Strategist, breaks down what multi-touch…
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Rochelle ONeil
Rochelle O'Neil is a Paid Media Strategist at Ignite Visibility, joining in 2018 as a Paid Media Coordinator before advancing to Analyst and now Strategist. Specializing in search and local advertising, including Google Ads, Microsoft Ads, and Local Services Ads, she also brings experience in social media advertising, organic social management, and SEO content writing, along with hands-on testing of emerging platforms like ChatGPT Ads. Rochelle has managed everything from small single-location businesses to large multi-location and franchise accounts, spanning home improvement and healthcare among other industries. Her attention to detail shows up in the small things that matter most, like tracing a lead-source mismatch through a CRM or catching a broken setting buried in a scripts log. It’s the kind of digging she loves, chasing the “why” behind a number until it finally makes sense.
About Rochelle O'Neil
Rochelle O'Neil is a Paid Media Strategist at Ignite Visibility, joining in 2018 as a Paid Media Coordinator before advancing to Analyst and now Strategist. Specializing in search and local advertising, including Google Ads, Microsoft Ads, and Local Services Ads, she also brings experience in social media advertising, organic social management, and SEO content writing, along with hands-on testing of emerging platforms like ChatGPT Ads. Rochelle has managed everything from small single-location businesses to large multi-location and franchise accounts, spanning home improvement and healthcare among other industries. Her attention to detail shows up in the small things that matter most, like tracing a lead-source mismatch through a CRM or catching a broken setting buried in a scripts log. It’s the kind of digging she loves, chasing the “why” behind a number until it finally makes sense.