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Rachael Wachstein

Rachael Wachstein is a digital marketing leader with expertise in SEO, lead generation, digital advertising, and integrated strategies. She has managed cross-disciplinary teams, overseen 30+ franchise accounts, and developed innovative marketing solutions. Skilled in training, account management, and pipeline optimization, Rachael excels at creating comprehensive marketing plans and ensuring quality execution across teams.

About Rachael Wachstein

Rachael Wachstein is a digital marketing leader with expertise in SEO, lead generation, digital advertising, and integrated strategies. She has managed cross-disciplinary teams, overseen 30+ franchise accounts, and developed innovative marketing solutions. Skilled in training, account management, and pipeline optimization, Rachael excels at creating comprehensive marketing plans and ensuring quality execution across teams.

Sales Enablement Strategies That Really Work

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Optimizing your franchise sales process and aligning it with marketing is critical to driving franchise development success. This is where a well-executed sales enablement strategy plays a pivotal role. Sales enablement is particularly essential in today’s sales strategies, as it provides sales teams with the most effective content, tools, and training to maximize win rates…

What Makes a Great Account Manager for a Business?

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One of the main elements of business and franchise development is account management. As such, it’s important to find a reliable account manager to help guide your business’s digital marketing strategy. In this blog post, Rachael Wachstein, Director of Franchise Success will explore what makes a great account manager and how to choose the right…