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Meghan Parsons

Meghan Parsons is a marketing leader with over 10 years of expertise in customer acquisition and retention across channels such as programmatic advertising, social media, SEO, paid search, and affiliate marketing. She currently oversees a paid media team managing over $100 million in annual ad spend, driving measurable results for enterprise clients on platforms like Google, TikTok, Meta, and programmatic channels. Meghan excels in campaign optimization, direct response marketing, and developing full-funnel strategies that align with client goals.

With an MBA focused on entrepreneurial innovation, Meghan combines strategic leadership with a client-centric approach. She fosters team growth, embraces innovative marketing opportunities, and ensures campaigns consistently achieve performance objectives while supporting organizational missions.

About Meghan Parsons

Meghan Parsons is a marketing leader with over 10 years of expertise in customer acquisition and retention across channels such as programmatic advertising, social media, SEO, paid search, and affiliate marketing. She currently oversees a paid media team managing over $100 million in annual ad spend, driving measurable results for enterprise clients on platforms like Google, TikTok, Meta, and programmatic channels. Meghan excels in campaign optimization, direct response marketing, and developing full-funnel strategies that align with client goals.

With an MBA focused on entrepreneurial innovation, Meghan combines strategic leadership with a client-centric approach. She fosters team growth, embraces innovative marketing opportunities, and ensures campaigns consistently achieve performance objectives while supporting organizational missions.

Spotify Advertising 101: Everything You Need to Know to Get Started

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In Q1 2025, advertising revenue grew by 8% YoY, driven by an increase in impressions sold across both music and podcasts. Clearly advertising on Spotify is an unmatched opportunity to get your business in front of the right audiences. In this blog, Meghan Parsons, SVP of Paid Media, will explain how brands can plan, launch,…

Turning Viewers into Customers with Streaming Advertising

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If you’ve been thinking about taking the jump into ad supported streaming services, now might be the time. With a record number of people using platforms like Hulu, Netflix, and Amazon Prime, it may be the most effective way to reach your target audience. In this blog, Meghan Parsons, SVP of Paid Media, will explore…

Native Advertising: What Is It & How Can You Implement It?

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As the digital landscape continues to evolve and you need to shake things up to get and hold your audience’s attention, native advertising is now more important than ever in building a meaningful connection. In this blog, Meghan Parsons, SVP of Paid Media, will take a deep dive into native display advertising, the benefits of…

What is Programmatic Advertising? Common Questions, Answers & Examples

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From small local businesses to large corporations, anyone looking to reach a targeted audience can benefit from programmatic advertising.  Whether you’re a retail brand looking to target a global audience or a local bakery aiming for nearby customers, programmatic ads ensure efficient spending and a greater return on investment.  With new privacy regulations like CCPA…

Media Buys for Paid Ads: Everything You Need to Know

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Whenever you buy ad space, the process you go through is media buying. So, what are media buys, and what goes into an effective media buying strategy? Learn more about how media buys work and what this process entails to help you develop your next paid advertising campaign. In this blog, our VP of Paid…

How to Calculate CPC: Determine Your Cost Per Click Ad Target

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Understanding your CPC (cost per click) is crucial for online advertising success. It’s more than just a metric; it’s a guiding force steering your business toward profitability. In this article, Senior Vice President of Paid Media, Meghan Parsons, will walk you through a comprehensive examination of your analytics to truly understand the impact your marketing…

Get the Most from Your Google Responsive Display Ads

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What if you could make your ads better and smarter without spending ages on them? Google’s responsive search ads can do just that, using advanced machine learning to show the best ad to your audience. Using responsive display ads the right way, you can maximize your reach, boost engagement, and increase the efficiency of your…

The Best PPC Tools to Optimize Paid Media Strategies

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Pay-per-click (PPC) advertising is one of the most integral components of any digital marketing campaign today, helping you maximize your reach among target audiences while supplementing search engine optimization (SEO) and other efforts. To get the best results from your campaigns, it helps to have the best PPC tools on your side to streamline every…

Maximize Visibility With the Help of Contextual Advertising & AI

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Ad relevancy is critical in attracting new audiences, which is how contextual advertising and AI can help. Together, these two tools can get your ads in front of your target audiences in the right place and at the right time based on the content they consume. In this blog post, Ignite Visibility’s VP of Paid…