Have a replicable business model that you think could back a multi-location business? You might have a viable franchise on your hands. However, there are many aspects to consider when it comes to franchising, from budgeting and procuring resources to maintaining several locations. According to the International Franchise Association (IFA), franchise output is expected to…
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About Mark Renehan
How to Ensure Franchise Locations Maintain Brand Consistency Online
A strong brand identity is the cornerstone of franchise marketing. Whether you’re marketing to consumers or trying to find new investors, maintaining brand consistency across platforms can make or break your success. However, you lose brand consistency if local execution falls outside of overarching governance, making it crucial to balance established branding with local flexibility….
An Investor’s Guide to Acquiring Franchises for Sale
Investing in franchises for sale can deliver great returns. Steady growth in the category continues to hold true, according to the International Franchise Association. They expected an increase in franchise units, employment, and total value. Since franchises come with a framework, they are easier to set up than an independent business in many ways. However,…
Franchise CRM: The Best Tools for Your Business
Customer relationship management (CRM) is necessary to help franchises grow and boost sales by nurturing leads for both franchisees and end customers. CRM software can facilitate effective relationship management while helping streamline sales. Franchise CRM solutions are particularly important for franchise businesses, as these tools work specifically for multi-location and multi-stakeholder businesses to foster real…
How Creating Location-Specific Landing Pages Can Help Your SEO
Running a multiple-location business means you have to do things a bit differently. You must target the right people at the right time with your content, appealing to each local audience’s needs and wants. Whether creating location pages for specific areas or developing broader geo pages on a national or international level, it’s important to…
Your Guide to Choosing the Right Local Business Marketing Services
If your business serves specific locations to reach audiences in multiple areas, you need effective local business marketing that works for every location.In this blog, Mark Renehan, Vice President of Franchise Development, will explore strategies and effective local marketing tools for small businesses that will help you capture the attention of your community. What You’ll…
The Most Successful Franchises & Their Ingredients for Success
In today’s fast-paced franchise marketing world, the most successful franchises are the ones that manage to innovate while implementing proven methodologies to guide them. They also have the ability to adapt their needs to local audiences, appealing to each target market while remaining consistently recognizable. What makes a successful franchise? In this blog, Mark Renehan,…
The Top 10 Laundromat Franchise Opportunities for 2025
When considering which type of franchise to invest in, it’s important to look for a business that is both essential and resilient. You want to invest your money in a business that will impact your community, but also have a high rate of return. In this blog, Mark Renehan, Vice President of Franchise Development, will…