Franchise brands don’t have to stay off the AI train! Many brands are now integrating AI into various aspects of their operations, from customer engagement to franchisee support and operational efficiency. In this blog, Mark Hite, Director of Franchisee Sales & Marketing, will share some of his favorite key ways AI franchise tools can be…
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About Mark Hite
How Multi-Location Business Marketing Can Drive Long-Term Growth
For businesses that plan on expanding to new locations and successfully managing each, multi-location marketing is everything. These campaigns can help your business thrive and sustain your current business while driving long-term growth. Multi-location business marketing has grown increasingly complex over the years, with increasing competition across industries and evolving technologies changing the landscape, along…
Franchise Lead Generation Strategies to Boost Your Business
For any franchise to succeed, it’s crucial to attract as many high-quality leads as possible. With the right approach to franchise lead generation, you can connect with the right audiences and bring them through the sales funnel. Here, Ignite Visibility’s Director of Consumer Sales & Marketing, Mark Hite, will review some of the best franchise…
The Best Franchise Management Software on the Market
Every multi-location business needs to effectively manage all locations and the brand, which is extremely difficult to do without effective technology behind your operations. With the help of the right franchise software, you can fully monitor and optimize your operations at every stage. In this blog, Mark Hite, Director of Consumer Sales and Marketing, will…
Maximize Online Reach With Multi-Location PPC Campaigns
As your business grows and expands to multiple locations, you need marketing strategies that match that growth. Multi-location PPC (pay-per-click) helps connect with audiences while keeping branding consistent across your organization. In this blog, Mark Hite, Director of Franchisee Sales & Marketing, explores multi-location PPC, including its definition, challenges, and how to choose the right platform. We…
How Micro Conversions for Franchising Can Help You Turn More Leads into Customers
Micro conversions are interactions that can either appeal to new potential franchisees or optimize the end customer experience, making them integral elements in franchising. Identifying and tracking micro conversions for franchising can help you expand your franchise network while continually improving your national to local marketing strategy. Here, you’ll learn more about how to use…