Digital Marketing News 2/14/2026 to 2/20/2026 This week: Google Ads re-enable paused keywords, Perplexity AI drops ads for accuracy focus, Apple Podcasts expands into video. Here’s what happened this week in digital marketing: 1. Meta Launches Manus AI – a New Advertising Tool Have you noticed something new on your Facebook page? Meet Manus AI,…
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About Mark Hite
Multi-Location Marketing: What’s New in 2026
For businesses that plan on expanding to new locations and successfully managing each, multi-location marketing is everything. These campaigns can help your business thrive and sustain your current business while driving long-term growth. Multi-location business marketing has grown increasingly complex over the years, with increasing competition across industries and evolving technologies changing the landscape, along…
The Ultimate Guide to Franchise Management Software: Features, Tools, and Implementation Strategies
Franchise owners are pulled in a dozen directions at once: ensuring brand consistency across locations, maintaining compliance, managing inventory, and keeping franchisees aligned with corporate standards. Without the best franchise management software to streamline these moving parts, even the most promising systems struggle to improve profitability and franchisee satisfaction. Now more than ever, customers expect…
How to Master Franchise Lead Generation in a Competitive Market
For franchise brands, the difference between explosive growth and slow expansion often comes down to lead generation. Without a structured strategy to attract, nurture, and convert qualified franchise candidates, even the most promising franchise concepts struggle to scale beyond a handful of locations. Here, Ignite Visibility’s Director of Consumer Sales & Marketing, Mark Hite, will…
The Best AI Franchise Tools for Multi-Location Success
Franchise brands don’t have to stay off the AI train! Many brands are now integrating AI into various aspects of their operations, from customer engagement to franchisee support and operational efficiency. In this blog, Mark Hite, Director of Franchisee Sales & Marketing, will share some of his favorite key ways AI franchise tools can be…
Maximize Online Reach With Multi-Location PPC Campaigns
As your business grows and expands to multiple locations, you need marketing strategies that match that growth. Multi-location PPC (pay-per-click) helps connect with audiences while keeping branding consistent across your organization. In this blog, Mark Hite, Director of Franchisee Sales & Marketing, explores multi-location PPC, including its definition, challenges, and how to choose the right platform. We…
How Micro Conversions for Franchising Can Help You Turn More Leads into Customers
Micro conversions are interactions that can either appeal to new potential franchisees or optimize the end customer experience, making them integral elements in franchising. Identifying and tracking micro conversions for franchising can help you expand your franchise network while continually improving your national to local marketing strategy. Here, you’ll learn more about how to use…