Bounce rate remains a critical metric to reduce in marketing, but Google Analytics 4 (GA4) changed how bounce rate is defined. In this blog, Keely McGroarty, Sr. SEO Manager, will review what website bounce rate is, how to interpret this metric, and how to improve bounce rate for your site. What We’ll Cover: What is…
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18 Key Local SEO Trends to Boost Rankings in 2025
Local businesses need to do what they can to stand apart online, and a big component of online digital marketing is local search engine optimization (SEO). Good local SEO practices can help you climb to the top of search engines, but you must also incorporate the latest trends to succeed in this ever-changing landscape. In…