Content without a call to action is like a peanut butter sandwich without jelly. Great but not quite finished. In this blog, CRO Sr. Strategist, Justin Kevalaitis, will explain why a weak CTA (or no CTA at all!) could mean you’re leaving money on the table. What You’ll Learn The Definition of a CTA &…
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About Justin Kevalaitis
Create Effective User Surveys for UX Research (Guide)
Everyone talks about user experience, but how do you know exactly what your users want unless you ask them? In this blog, Justin Kevalaitis, a Conversion Rate Optimization (CRO) Specialist, will explore the different types of UX surveys and provide practical guidance on how to decide which type is right for your business. What You’ll…
Boost Your Conversions with an Effective Product Recommendation Quiz
Personalization is crucial in connecting with leads and turning them into customers, helping you improve conversion rate optimization (CRO). The personalized experience extends to ecommerce product recommendations, which is where a product recommendation quiz can help. In this blog post, Justin Kevalaitis, CRO Specialist, will jump into product quizzes and how you can use them…
What is A/B Testing? 10 A/B Testing Examples & Tools
A/B testing is one of the best ways to get meaningful feedback you can’t get anywhere else. However, running these tests without strategic direction can often lead to insignificant or incorrect results. In this blog, our CRO Strategist, Justin Kevalaitis, will explain what A/B testing is, why it matters, and how to run them successfully…