If you want your emails to connect with your target audience, you need compelling email subject lines. These elements are essential for getting people to open your emails and engage with their contents and, ultimately, your brand.In this blog post, Joel Staniszewski, Lifecycle & Email Marketing Strategist, will look into what makes the perfect email…
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About Joel Staniszewski
How to Improve Your Businesses’ Email Open Rates
Email marketing is one of the most effective ways to drive engagement, leads, and revenue, but success isn’t always clear. Understanding what is a good open rate for email, how it’s measured, and the key factors behind it is essential to improving performance and benchmarking results. In this blog, Joel Staniszewski, Lifecycle & Email Marketing…
Email Deliverability Strategies to Stay Out of Spam
Email deliverability remains one of the biggest struggles for marketers, as they need to ensure their emails comply with the CAN-SPAM Act and other regulations while keeping their contact lists consistently updated with relevant contacts who’ve opted into campaigns. In this blog, Joel Staniszewski, Lifecycle & Email Marketing Strategist, email marketing expert, will discuss ways…
The Modern Marketer’s Guide to Email Marketing Strategy
Email marketing remains a cornerstone of effective B2B communication in today’s ever-evolving digital landscape. With an ROI of $36 for every $1 spent, you can’t afford to overlook it. In this blog, Joel Staniszewski, Lifecycle & Email Marketing Strategist, delves into the lesser-known tactics, techniques, and insights that will elevate your campaigns and help you…
Marketing Lifecycle Stages: How to Utilize the Customer Journey
Building a lasting connection with your customers is critical to success as a business. With the help of effective marketing lifecycle stages, you can move prospects through the buyer’s journey toward a sale and turn them into loyal long-time customers. In this blog, Lifecycle Marketing Manager, Joel Staniszewski, will get into the importance of a…
Automated Email Marketing: Everything You Need to Know
With the increased advancement and integration of AI and other marketing technologies, email marketing now has plenty of automation capabilities. Automated email marketing can help with everything from automatically sending emails as needed to personalizing emails with dynamic, highly targeted content. In this blog, Lifecycle & Email Marketing Strategist, Joel Staniszewski, will explore how email…
Grow an Email List the Easy Way With the Right Approach
You’re never done collecting email addresses. Why? Because your email list is likely to degrade by about 22% every year. This is potentially hugely detrimental to your marketing efforts, as a robust email list is an essential component of any marketing strategy. Buckle up, because, in this article, we’re unpacking why email marketing continues to…
How to Build the Perfect B2B Email Marketing Campaign
Email remains one of the best marketing tactics for ROI. Businesses see a return of $36 for every $1 spent! It’s hard to beat that kind of value, and B2B email marketing can potentially drive prospects down your marketing funnel. If you deliver value to the inbox, you’ll see results, from acquiring new customers to upselling…
A Guide to Email Marketing Software Solutions
When it comes to building a real connection with your target audiences, email marketing remains one of the most effective strategies. According to recent statistics, 87% of brands state that email marketing is a crucial part of their overall success. It also has the potential to achieve a high ROI, with businesses earning an average…
Bulk to Behaviorally-Triggered Emails: Why Triggered Emails Are Critical
Are you sending out the same email to every one of your customers? Turns out that might not be the best idea. Let’s talk about triggered emails and how tailoring your content to your audience could be the difference between clicking open and clicking trash. In this guide, Joel Staniszewski, an Email Marketing Manager, will…